Masculine, talented and oh so good looking, millennial poster boy Zac Efron has been named the new ambassador for Hugo Boss fragrances for men.
Zac is now the newest face for Hugo Boss’ iconic fragrance HUGO Man and will be at the forefront of the brand’s innovative new digital campaign called that’s launching early this year.
This actor and producer’s go-getting attitude that he embodies on and off screen is at the very heart of HUGO Man’s authenticity and passion, generating appeal to today’s young men who hope to live out their biggest dreams, just like Zac.
A movement for all those who aspire to live their dreams, Zac Efron for HUGO Man will empower millennials the world over to explore and embrace every opportunity for the ultimate achievement – a life defined by their hopes and dreams, and no-one else’s.
In the Philippines, Hugo Boss boutiques are located at City of Dreams, Greenbelt 5, Newport Mall, Rustan’s Shangri-La and Shangri-La Plaza East Wing. Follow @ssilifeph on Instagram for more information.
