Keep Walking: Johnnie Walker’s 21 day challenge

With the New Year come new resolutions to make: start working out, eat healthier, save money, travel more, etc. But as we all know, those resolutions are almost impossible to stick to!

Luckily for us, Johnnie Walker and Diageo Philippines are helping us fulfill our resolutions this year with the #KeepWalkingPH 21 Day Challenge! This project invites every Filipino to publicly declare his or her goals this year with 21 posts on Facebook, Instagram and Twitter – accompanied by #KeepWalkingPH – to keep him or her, as well as friends and followers, inspired throughout the year!

JW #KeepWalkingPH 21 Day Challenge copy

“When our abilities are question, we lose confidence in ourselves. Self-doubt is the universal barrier to progress that we all have to face on a daily basis,” says Diageo Philippines general manager Vanee Gosiengfiao. “The Johnnie Walker brand has always encouraged people to keep walking towards personal progress and continues to do so through the #KeepWalkingPH 21 Day Challenge, a simple yet meaningful act that helps us form a habit that encourages self-belief.”

With this challenge, Johnnie Walker wants to inspire more Filipinos to pursue their passions and fulfill their dreams one day at a time. By sticking to the 21-day challenge, social media users can build a habit of affirming their ability to achieve their full potential.

For more information, visit www.facebook.com/JohnnieWalkerPhilippines