After Hyun Bin, is Son Ye Jin the next face of Smart?

After Hyun Bin starred in Smart Communications Inc.’s newest ad campaign, fans quickly speculated that Son Ye Jin, the Captain’s leading lady in Crash Landing on You, would soon join him in the next wave of the telecom giant’s marketing efforts.

Son Ye Jin recently posted on Instagram a shoot similar to Hyun Bin’s Smart ads, and fans lost no time wondering aloud if it was also meant for Smart because the teaser had the same uncanny theme and feel as Hyun Bin’s series of earlier appearances. Even the location looks very similar.

Screencap from @yejinhand on Instagram.

Is it true or not? Smart president and CEO Al Panlilio won’t confirm nor deny when PeopleAsia editor-in-chief Joanne Rae Ramirez asked him through a text message, keeping her guessing with a smiley emoticon as response. 

Screencap from @yejinhand on Instagram.

Son Ye Jin, whose star also continues to rise globally, was recently named “most beautiful women of the year” in an international poll conducted by Starmometer. According to the survey, she garnered 14 million votes, beating fellow Korean actress Song Hye-Kyo and Blackpink’s Lisa Manoban.