What is FashioniSM? Leave it to one of the world’s most sought-after designers, Margaret Zhang, to show you what it is all about.
Yes, you read that right. Margaret Zhang is now SM Store’s newest endorser – Margaret Zhang is FashioniSM.
The Chinese-Australian influencer recently worked with SM Store for FashioniSM, serving as the campaign’s director, photographer, stylist and model. The campaign centers on the many forms of expression fashion embodies through Margaret’s own definition of fashion.
This campaign also holds a more personal feel to Margaret as she shows us how her unique, sartorial style represents the different aspects of her life. After all, she’s a multidimensional talent in her own right – succeeding as a stylist, photographer, model and director all the while conquering business and law school!
You see, FashioniSM is many things; it is expressionism, individualism, activism, adventurism, conceptualism, functionalism, abstractionism, casualism, futurism, modernism, minimalism, urbanism and so much more. That is what the campaign wants us to understand. And that is what Margaret has always preached: beauty is finding solace in being okay with what you look like and how you want to look.
Fashion is undefined and unfettered. It can be anything, but, most importantly, fashion needs to be you.
From accessories to shirts and everything in between, #FashioniSM brings you the next great SM Store collection.
For Margaret, this is just the latest in her long list of acclaimed collaborations, having worked with global brands such as UNIQLO, Chanel, Swarovski, Gucci, YEEZY, Clinique, Dior and Lexus, among others.
Learn more about FashioniSM and Margaret Zhang by following the official SM Store Facebook, Instagram, YouTube, and Twitter pages, @thesmstore.
