Global pop superstars BTS to headline Smart Communications’ newest campaign

It can’t get any hotter than this! Smart Communications Inc. launches its biggest campaign to date, as one of the country’s leading telco brands teams up with Grammy-nominated music act BTS.

Dubbed as “Live Smarter, Live with Purpose,” the campaign is the Philippine telco giant’s opening salvo for 2021. And it’s proving to be their biggest as well. 

As Smart’s newest brand ambassadors, BTS will appear in a world-class ad campaign set to be released in the first quarter of 2021. The partnership intends to showcase BTS’ support of Smart’s goal to inspire the Filipino youth to live their lives with passion and purpose. 

BTS wants to you live “smarter”, with more purpose

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans, especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart president and CEO.

Considered as the world’s biggest band today, BTS has become a powerhouse in the global pop scene with a legion of followers among the youth that cuts across geographies and genres. The septet has been known for sending a timely message of comfort and hope to fans everywhere through their music.

Just like BTS, who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast and simple. This way, the young generation are empowered to immerse in their interests and succeed with their pursuits,” said Jane J. Basas, SVP and Consumer Wireless business head at Smart. 

Stay connected for the release of BTS’ “Live Smarter, Live with Purpose” campaign by following Smart Communications on Instagram and Twitter (@livesmart), as well as Facebook https://www.facebook.com/SmartCommunications/