Lexus Philippines recently held its 10th anniversary party last at the Lexus Manila Showroom in Bonifacio Global City.
“As we celebrate the new year, we not only welcome the bright new horizons it brings—we also celebrate an important milestone,” said Lexus Philippines president Satoru Suzuki.
The brand made its local debut in January 14, 2009, with the opening of its showroom in the heart of Bonifacio Global City and the launch of its initial line-up—the LS 460 flagship sedan, the ES 350 executive sedan, the GS 460 sports sedan, the IS 300 compact sedan and the LX 570 full-size SUV.
Lexus Philippines ranks fourth regionally—tied with Lexus Thailand—in terms of new car sales. In terms of market share, Lexus Philippines is top two among its Lexus regional affiliates, next only to Lexus Indonesia.
To cater to the increasing demand of consumers all over the country, Lexus Philippines has expanded its service operations to bring the Lexus experience outside the showroom.
Aside from their sole dealership in Metro Manila, the brand currently has set up five Lexus-accredited service centers across the Luzon, Visayas and Mindanao regions, particularly in Laguna, Pampanga, La Union, Cebu, and Davao, done in partnership with local Toyota dealers.
Lexus had also gone through a product transformation during its 10 years of doing business in the country. According to Lexus, the design language was changed to become “bolder and more distinctive.”
“Since the launch of our ‘Experience Amazing’ campaign last 2017, we have introduced models with elevated levels of performance, design and craftsmanship,” Suzuki added.
Some of these new models include the LS, the ES and the All-New Lexus UX, which marks the brand’s first-ever foray in the subcompact SUV segment.
As for Lexus’ “Experience Amazing” tagline, the brand says that it chose this to reflect a “brand evolution driven by the vision to anticipate the future for people and society.”
“I am confident that with our strong brand, our strong product line-up, our strong customer-centered efforts, and your strong support— we will see the next decade through with equal success,” Suzuki concluded.
