Chivas, the pioneer of blended Scotch whiskey, has introduced its latest global brand campaign dubbed as “Success is a Blend.”
The newest initiative celebrates the belief instilled by founding brothers James and John Chivas, that blended is better, in life and Scotch.
In the Philippines, Chivas defines success as overcoming obstacles and hardships with a positive attitude—and conquering triumphantly. Because for Filipinos, success is achieved through a blend of determination and resilience.
More than just liquid gold in a bottle, Chivas Regal is a blended whiskey that has always supported brilliance against the odds. “Chivas believes that the Filipinos’ unique blend of traits and circumstances make our stories of success more powerful. We want to express this extraordinary resilience across all our platforms and inspire others to continue making their blend of success,” says Pernod Ricard Philippines’ head of marketing Tony Atayde. “And along the way, celebrate their small and big steps with this perfect combination of the world’s finest malt and grain whiskies.”
To bring the campaign to life, and to root it in the Filipino context, Chivas Regal Philippines introduced twins Richard and Raymond Gutierrez as its newest brand ambassadors.
When it comes to knowing who’s who and who’s next, Raymond Gutierrez has it in the bag. An events and TV host, and a mainstay at all of Manila’s hottest parties, Mond amazed everyone with his fitness transformation, showing how far dedication and determination can take you. As one of the country’s most influential personalities in wellness, events and entertainment, he has perfected the blends of both his worlds, without any compromise.
“We’re so excited to have Richard and Raymond with us in Chivas Regal Philippines,” says Tony. “They may be identical twins, but they each have unique paths to success. Their stories are personifications of what Success Is A Blend is all about.”
