There is rapid growth in multi-brand stores worldwide, specifically in beauty specialist retailers, with the likes of Ulta Beauty in the US, Sephora in Paris, and Woojay in the Middle East dominating the beauty industry. These are multi-brand favorites because of the diverse range of brands, price points, and services they offer. Most importantly, these stores give beauty enthusiasts a sense of community.
In the Philippines, multi-brand beauty concept stores are still relatively unexplored, which is why there is a massive opportunity for one to enter the market—and this is how LOOK Philippines was born.
“LOOK Philippines has commissioned Malherbe Paris, one of the famous interior design and branding agency in the world to come up with the store concept, design, and brand identity of LOOK Philippines,” says LOOK Philippines’ trading beauty AVP Glowie Romero Robillo.
Get a full sensory experience of the 950 sqm floor beauty powerhouse located in SM Aura! It has officially opened its doors to the public recently, and it is the first-ever “phygital” (physical and digital combined) store in the country.
LOOK has unveiled a world-class multi-brand beauty destination with more than 130 international, hard-to-find, and exclusive Cosmetics, Skin, Fragrance, and Nail brands such as The Ordinary, Klavuu, Glam Up, Dr. Ceuracle, Jumiso, Son & Park, Acwell, Papa Recipe & Day Mellow and VT Cosmetics.
LOOK also houses exciting curated and luxurious brands worldwide, such as Glossier, Huda Beauty, Fenty, Kylie, Kat Von D and many more! Finally, shoppers can expect to find prestige brands to the likes of Shu Uemura, YSL, Gucci, SK-II, and L’Occitane.
Look Philippines is located in SM Aura Premier in Bonifacio Global City.
