Filipino photographer Filbert Kung describes Captain America actor Chris Evans as a “down to earth” guy, during their two-hour shoot in Boston for Smart’s “Live Smarter for a Better Tomorrow” campaign.
“While the shoot was initially set for LA, we had to move to another state that was safer that time [in terms of COVID-19]. Plus, he’s from Boston so it’s more convenient,” says Filbert in an interview with PeopleAsia. Filbert and his team were commissioned to take photos of the Hollywood Star for print and digital components of the Smart “Live Smarter for a Better Tomorrow” Campaign.
While it was their first official photo shoot together, it wasn’t the first time Filbert saw the Hollywood heartthrob. “Ive seen him before when I photographed for the Golden Globes before and the foreign press always described him consistently: down to earth!” adds Filbert, who also covers red carpet events in the US.
Joining Filbert in the shoot were Justin Lynn and Shades of StyleMake Up for wardrobe, Jay Wejebe for makeup and Kristin Berge-Wahl for hair. JC Cerilla and David Rivera were in charge of digital coverage, while Publicity Asia’s Joyce A. Ramirez served as producer.
Through its “Live Smarter for a Better World” campaign, Smart intends to inspire people to commit to sustainable actions with lasting, positive impact to society. The brand encourages everyone to ignite their passions to help change the world for the better.
Earlier today, the telco giant released a two-minute video featuring the Avengers star, who posits existential questions in various settings — from scenic cliffs to rainforests and more.
The world-class commercial was helmed by by Pascal Heiduk. a German-born director who has worked with the likes of Hugh Jackman and Lewis Hamilton; and has done commercial film work for renowned brands such as BMW, Montblanc and Mercedes Benz AMG.
