In light of the different challenges affecting society these days, Absolut Vodka hopes to shine a light into this darkness by honoring the human spirit with artworks from four inspiring Filipino artists. The popular vodka brand rallies behind a new tagline, “It’s In Our Spirit,” recognizing the power of the human spirit to triumph over adversity and reconnect a broken world.
Because hope is in our spirit, Absolut encourages people to draw from within themselves to start the positive change that we want to see in the world. In the Philippines, the brand fuels positivity by partnering with amazing Filipino artists Eunpyon, Hulyen, Kris Abrigo, and Tokwa Penaflorida to create art that inspires everyone.
“We truly recognize the need for hope and positivity at this time, and we’re lucky to be working with four of the most talented Filipino artists for this project,” said Frances Favila, Absolut Vodka brand manager. “Their artwork has the potential to inspire many Filipinos to persevere through challenges and help create a better world.”
All four artworks will be turned into covers of limited-edition journals available through Boozy.ph. You can get them when you have to purchase special Absolut bundles for each journal on Boozy.
