Lazada, one of the leading eCommerce platforms in the Philippines, welcomes the mid-year with its 6.6 campaign and the announcement of its latest brand ambassador, Alden Richards. The popular Filipino actor, recording artist, entrepreneur and online gaming streamer stars in the latest TVC for Lazada’s 6.6 Mid-year Sale, where shoppers can enjoy 6x more free shipping vouchers and up to 90 percent off for purchases made from June 6 to 8.
“I am very grateful to be a part of the Lazada family. I’ve had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged,” says Alden. “I’m looking forward to this year’s 6.6,” he further adds.
“We are halfway through the year, and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration. We hope that our customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time”, shares Lazada Philippines chief marketing officer Neil Trinidad.
