Summer months may be hot and a little unbearable, but most people will tell you that it’s a good time as any to reminisce. After all, summer is a time of fun and relaxation, with many fond memories made from the season.
A song that does an excellent job in bringing back those great summer memories is Filipino rockstar Rico Blanco’s “Alaala,” which touches on the feeling of walking familiar streets and recalling a wonderful and exciting past. The song is nostalgic as it asks the listener whether some things are simply just memories and feelings.
The song’s contemplation of the good times of the past makes it—and Rico himself—perfect as the centerpiece of a new digital ad for Imperial Blue whisky. Rico recalls summers spent with his friends, trusty guitar, and a great bottle of Imperial Blue in the video, eventually reaching to the present day where they continue to keep it real and make new memories with the drink in virtual e-numans.
Imperial Blue is an ideal choice for beautiful moments like these spent with your best friends, as it’s a delicate and easy-to-drink imported blend of quality grains and select Scotch malts. Imperial Blue is a medium-bodied whisky with a touch of smoke and a smooth, pleasant finish.
Imperial Blue Light comes with a fruity, sweet, and rounded taste; and a silky soft finish with a touch of sweetness. Best of all, it comes with a “barkada-friendly” price tag. Imperial Blue 700ml is available in supermarkets and convenience stores starting at P249, while Imperial Blue Light 700ml is available for P199.
“Imperial Blue is the perfect whisky for great moments where you want to keep it real with those closest to you. It’s the exact feeling we want to convey in our new campaign starring an OPM icon in Rico Blanco—we want Imperial Blue to be a big part of the bonds made by friendship,” says Pernod Ricard brand executive Kurt Ducusin.
