In just three short years, the British heritage brand, powered by two of its most popular offerings—the MG 5 Sedan and ZS Crossover, has been able to gain a foothold in the competitive and crowded Philippine automotive market. This it did despite the many challenges posed by the pandemic.
Despite the less-than-rosy scenario resulting from a number of external challenges, the Covenant Car Company, Inc., official distributor of MG in the Philippines, has had an eventful 2021, reporting sales figures of 6,343 units—an 85-percent increase compared to the same period in 2020 and marking the brand’s robust year-on-year growth.
The year 2021 is also a milestone year for MG Philippines, marking the brand’s best sales achievement in just three short years. MG Philippines also ended 2021 on a high note, recording over 2,000 sales in the fourth quarter of 2021 alone, logging the brand’s strongest sales quarter in 2021.
Driving sales for MG Philippines are its two best-selling models: the MG 5 Sedan which is highly regarded in the local subcompact sedan category for its best-in-class features, exterior size, cabin and luggage space, and driving dynamics; and the highly popular, value-laden ZS Crossover SUV. From January to December 2021, total sales of the MG 5 sedan are recorded at 2,013 units, while 4,158 units of the ZS Crossover SUV were sold over the same period. Compared to their YTD sales figures in 2020, both reflect marked increases at 85 percent and 117 percent for the MG 5 and ZS, respectively.
“MG Philippines entered 2021 with optimism and excitement, fueled by the strong reception of the market and the confidence of our dealer network for the MG brand and its model offers. We approached 2021 confident that MG, with its strong British heritage and superior product portfolio, would resonate with an even wider Filipino audience considering the increasing mobility requirements brought about by the current circumstances,” says Atty. Alberto B. Arcilla, president and CEO of The Covenant Car Company, Inc. (TCCCI,) the official distributor of MG in the Philippines.
Atty. Arcilla adds: “MG Philippines’ year-on-year sales performance has significantly grown by 85 percent from 2020, as TCCCI engaged the market with the modern vehicle designs, advanced features, driver and passenger benefits, and an enjoyable overall ownership experience, which is all part of the MG brand promise. Our achievements in 2021 are a testament to the collective efforts of our principals at SMIL, and the invaluable guidance of our Board, executed with determination by the management team and the stewards of TCCCI-MG Philippines.”
“TCCCI further acknowledges the support, trust, and commitment of our dealer partners amidst the very challenging market dynamics and the confidence instilled in MG by our esteemed stakeholders—our clients, bank partners, media partners, and the general motoring public, have been invaluable factors for the growth of MG,” says Atty. Arcilla.
In 2021, MG Philippines introduced the turbocharged MG ZST, adding a new and exciting variant to the existing roster of the best-selling MG ZS model line (composed of the Alpha AT, Style AT, and Core MT variants.)
This 2022, MG Philippines will continue to adapt and grow while offering exciting new models and more value-added after-sales services, with the continuous expansion of the brand’s nationwide dealership network so that more Filipinos can get easy access to their own MG.
“This 2022, MG Philippines is excited to share that we will have two dynamic product launches in the first semester of 2022 that will expectedly delight the local motoring public. These all-new models will participate in competitive vehicle segments and are expected to exponentially increase the brand appreciation and sales of MG,” says Atty. Arcilla.
MG Philippines also continues to offer the latest MG models with aggressive promo offers this 2022. Expect low down payment options or generous cash discounts on all MG models throughout the year for select MG cars purchased from any of MG Philippines’ 39 accredited dealerships nationwide.
Furthermore, MG Philippines forges on into the new year continuing to offer all MG clients signature #MGCare services: from 24/7 roadside assistance, 5-year or 100,000 km brand new vehicle warranty, MG Mobile Garage, access to genuine MG spare parts, and easy maintenance scheduling using the proprietary My MG App.
Promo offers are applicable to vehicles purchased on MG Philippines’ proprietary online selling website, www.BuyAnMG.com.
For MG Philippines’ latest promo offers this 2022, visit https://www.mgmotor.com.ph/promos/an-extraordinary-start-with-mg-philippines
Visit https://www.mgmotor.com.ph/dealers for a list of MG Philippines’ dealership and their respective contact details, and browse through MGmotor.com.ph for more information about MG Philippines products and services.
