First launched as an e-commerce brand in 2021, BOCU Lifestyle launches its first ever brick-and-mortar outlet at SM MOA.
Style and comfort are not mutually exclusive. You don’t need to leave style by the door should you opt for a relaxed, laidback apparel. First launched as an e-commerce brand in 2021, BOCU Lifestyle is now ready to take on the retail scene with the recent grand launch of its first-ever store at SM Mall of Asia in Pasay City.
“BOCU is a brand that aims to solve the stress of dressing by introducing effortless, versatile pieces made to be worn through seasons and trends. We wanted to simplify our customers’ wardrobe and help them embrace a more intentional and minimalist mindset,” BOCU’s merchandising manager Mandy Liu said.
At the opening ceremony (from left): Hanna Carinna Sy, building administration officer at SM Mall of Asia; Steven Tan, president of SM Supermalls; Alice Liu, chief retail officer of GOLDEN ABC, Inc.; and Mandy Liu, BOCU Lifestyle merchandising manager
Present to witness the opening of BOCU’s first ever phygital store are GOLDEN ABC Inc. ‘s management team (from left): Bryan Liu, VP for strategy and operations; Patricia Ong, merchandise planner; Marge Manankil, national sales director; Mandy Liu, merchandise manager; Mai Jante, grand director for BOCU; Bernie Liu, chairman and CEO; Alice Liu, chief retail officer; Jessica Gomez, merchandise manager; Brandon Liu, brand director for Penshoppe; Jeff Bascon , VP for brand management; and Ted Belza, Jr. ,VP for human capital management.
Along with the opening, BOCU introduced its newest collection—”Gone Coastal,” a collection inspired by nature’s calmness and effortless beauty. It features relaxed, refined day-to-night styles made of premium fabrics.
Previously, BOCU launched “In Zen,” a collection designed to help you find peace and confidence while elevating your style. This collection is made from a blend of natural and man-made threads, resulting in comfortable yet durable styles perfect for every occasion.
BOCU is also set to launch a new collection of redefined, elevated basics in the coming weeks.
The brand prides itself on size-inclusive garments with an accessible price tag. It also has a line dedicated to kids’ apparel.
“We understand that our customers’ needs are always evolving and we’re committed to meeting them. So, by opening our first-ever physical store, we’re introducing a new way for our customers to shop that provides convenience. And with BOCU now ready to conquer not just the e-commerce but also the retail scene, we’d like to give them the best brand experience—which is why we’re also proud to launch our Shop Online Pick-up in Store (SOPIS) feature,” Liu said.
BOCU offers classic fashion pieces from hoodies, to sweatpants, shirt dresses and more.
Fashion and lifestyle vloggers (from left) David Guison, Cha Oampo, Katerina Valdez, Lharby Policarpio
SOPIS enables customers to place their orders on BOCU’s website and pick the items up at their SM MOA branch. This way, customers can save on shipping fees and have a smoother experience with returns and exchanges.
BOCU Lifestyle is GOLDEN ABC’s newest brand offering, joining the company’s top fashion brands Penshoppe, OXGN, ForMe, Memo and Regatta. Discover effortless and practical garments this holiday season. Check out the latest by visiting https://bit.ly/BOCUPeopleAsiaMagazine. To stay updated, follow BOCU on Facebook and Instagram.BOCU Lifestyle is located at the 3/F South Wing SM Mall of Asia, Jose Diokno Blvd, Pasay City.
