You need to be authentic, share your passion, boost your content, find your niche and give back, she told country’s PR practioners.
Chemist, philanthropist and tablescape artist Pinky Tobiano was the featured speaker in the recent 30th National Public Relations Congress, an annual event organized by members of the Public Relations Society of the Philippines (PRSP)
Pinky, also a leading social media influencer, shared with the audience some personal insights, including the need to be purposeful and forward-thinking because “nothing happens in life by accident,” she said, as she talked about “Digital Footprints to Frenzy: Mastering the Art of Online Impact in PR,” to bridge the gap between institutions and the communities PRSP member-practitioners serve.
With Brian King Ong as moderator, the PR congress shone the spotlight on Pinky as she shared her successful journey to social media. From having only 200 followers pre-pandemic, her followers on Facebook, Instagram, YouTube and Tiktok rose to nearly 4.5 million to date and still growing.
Pinky believes that “timing is everything.” During the pandemic, for instance, when Rustan’s saw her detailed tablescaping work (@tablelovebypinky), the leading luxury department store chain immediately hired her as an influencer for the numerous high-end home brands it carries.
In only two weeks, Pinky helped Rustan’s move its six-month plate inventory at the height of the pandemic.
In turn, the abundant flow of blessings from different brands was what Pinky used to give back to the less fortunate. She specifically focused on abused children, children with disabilities and abandoned elderly.
Her life journey and story are indeed very inspiring. She previously overcame obstacles, including waging a winning battle with the big C.
Pinky now lives and leads a life of purpose with all her advocacies and work as a businesswoman and chemist.
She also shared tips and tricks on how she grew her social media following and how to become a social media influencer. Be authentic, share your passion, boost your content, find your niche and give back (in Pinky’s case through her Grateful Tuesdays), she reminded her audience.
This year’s focus of the PR congress weaves the stories of time, much like a humble gnomon, a part of the sundial that casts a shadow. This symbol is reflected in PRSP’s theme this year: “Gnomon: Championing PR from Intention to Impact.”
