From a six-million-miler whose lucky seat saved his business in 1986 to a trip down memory lane — thanks to Philippine Airlines flight attendants who donned their stylish uniforms through the decades — PAL told the story of its 441 Million Milers in style.
Flag carrier Philippine Airlines (PAL) expressed gratitude to all Million Milers under the airline’s highest frequent flyer loyalty program during an “Appreciation Night” held at the Marriott Grand Ballroom in Newport City.
Decked in a cool modern barong and sneakers, PAL president and chief operating officer Capt. Stanley K. Ng conveyed his appreciation to the airline’s most frequent flyers. “Your million miles not only represent your journeys but also the trust you’ve placed in us. We assure you that we will do our best to live up to your trust in the days and years ahead.”
For his part, PAL Holdings President Lucio Tan III valued how PAL’s Million Milers have been instrumental in enhancing the airline’s offerings. “We treasure the fellowship we have shared together as you traveled with us over the years. You helped Philippine Airlines grow, and your feedback has helped us introduce improvements to our products and services.”
441 Million Milers and counting
At present, PAL has a total of 441 Million Milers and is expected to welcome 10 more members to the million miler roster this year.
Among them is Jerry Doviak, an American businessman whose dental and medical supplies exporting business to the Philippines almost went under in 1986, after the ouster of President Ferdinand Marcos through the bloodless Edsa People’s Power Revolution. “They [our stakeholders] told me that if I really believed in the business, I would have to fly to Manila on my own and secure it. Otherwise, I was given the ultimatum that we had to shut down,” he tells PeopleAsia.
The gentleman then bought first class tickets to Manila and found himself aboard an old 747, seated on 4C. Beside him on 4A was an old man who, in the course of the flight, asked him why he was headed to Manila at a time when most Americans avoided the country due to the recent revolution. After telling his story, the old man told him that he cannot shut down his business.
“Why?” asked the then thirty-something Doviak.
“Because I won’t let you,” said the man in 4A.
Apparently, the man was an influential and well-connected businessman who helped him secure his business in Manila by introducing him to the right people in government. “This is the seat that saved my seat,” added Jerry who now has a thriving business and six million Mabuhay Miles to his name!
Fashion and innovation
On top of a sumptuous meal and musical performances, the night was also made more special by a fashion show, wherein PAL flight attendants walked the runway wearing PAL uniforms through the years.
Major milestone initiatives were also unveiled to the delight of frequent flyer members, including self-service redemption, using miles as a form of payment to some esteemed establishments, and the new Miles E-card.
In addition to these programs, some upcoming innovations were previewed, including the Mabuhay Miles Shop platform where members can earn miles while shopping online with over 200 participating merchants. The biggest ever Mabuhay Lounge at NAIA Terminal 1 was also teased, spanning over 1,200 sq m of comfort and luxury. Million Milers will get to enjoy an exclusive area reserved for them. The new lounge will have a 270 seating capacity featuring an open bar, a quiet room and even a massage room.
Now that’s what at least 441 millions miles look like.
