The Max Mara Teddy Bear Coat, which turned a decade young this year, was undoubtedly the center of attention during a soiree held at the Italian fashion label’s Greenbelt store in Makati City.
In the years following its catwalk debut in 2013, the plush, camel, faux-fur, cocoon-cut cover-up has grown into its own icon, described by some as a “fuzzy, warm and enveloping hug you never want to end.”
Naturally, fans of the Teddy Bear Coat and Max Mara in the Philippines flocked to the brand’s Greenbelt store to celebrate the momentous occasion over champagne, wine and hors d’oeuvres, as well as an in-store fashion show. And while the Teddy Bear Coat was undoubtedly the night’s piece de resistance, Max Mara’s other sleek pieces also stood out.
Outside of Greenbelt, Teddy is going on a Great Big Global Fashion Adventure. The cuddly bear can’t wait for its Global Fashion Adventure and has an agenda full of fun, games and of course, photo opportunities for all visitors.
At the same time, MaxMara.com, along with key stores in 10 cities worldwide, will present products designed exclusively for this special occasion. A new Sparkling Teddy Coat in camel color or white will join the fuzzy fashion family. And, for the first time ever, there will be the Mini Teddy Coat for girls aged five to 12 with matching must-have accessories from adorable mittens and ear muffs to fluffy hats with teddy bear ears.
Max Mara is located at Greenbelt 3, Makati in the Philippines. For more information on the collection, please contact the store at 09177087728. For updates on the brand, like and follow Max Mara on Facebook and Instagram.
