Penshoppe turns up the style game as they welcome BINI, the nation’s favorite P-pop girl group, as the new faces behind their “ICON” collection.
Penshoppe has officially welcomed leading P-pop girl group BINI as the newest endorsers of their latest collection, “ICON.” The much-anticipated reveal happened recently at The Fifth at Rockwell, where fashion enthusiasts gathered to celebrate the combination of music, fashion and self-expression.
BINI members Jhoanna, Aiah, Colet, Maloi, Gwen, Stacey, Mikha and Sheena made a stunning entrance on stage, each wearing pieces from Penshoppe’s “ICON” collection.
Members of the group expressed their excitement at being chosen to represent the brand. “We are extremely happy, grateful and excited. When we were younger, we’ve always known Penshoppe, and every time we visit a store, I get excited and hoard items, especially for Christmas. It’s just so cool, and now we’re representing Penshoppe,” BINI Aiah shared.
BINI Jhoanna also noted how proud they are to support a brand that aligns with their values. “We love supporting a brand that caters to everyone, no matter the age — whether young or old,” she said.
The evening was highlighted by the brand’s “ICON” collection, which encourages wearers to embrace their unique style and individuality. The collection features a mix of modern streetwear and edgy, chic pieces that allow wearers to express their unique styles.
Brandon Liu, Penshoppe’s brand director, shared how this new line reflects the core of what Penshoppe stands for. “We always stood for more than just fashion. Our goal has always been to encourage self-expression, confidence, innovation and style in everything that we do. It’s about empowering customers to reclaim their uniqueness and express themselves through how they dress,” he said. “True icons define themselves with their character, confidence, and way of living, and our pieces at Penshoppe are a tool to do just that.”
The event was capped off with a high-energy performance from BINI, where they debuted their newest campaign song, delivering a powerful message that encourages everyone to “be their own icon.” — By Franchesca L. Tuazon
