In a recent interview, Svetlana Korobeynikova, commercial director of CND Europe, Middle East and Africa, and Asia, highlighted the importance of prioritizing nail health in salons globally, with a special focus on the Philippines.
Korobeynikova emphasized that nail health is as crucial as skin, hair and body health, pointing out that damaged and weak nails compromise overall beauty. Nail salons, as professional establishments, bear the responsibility of maintaining clients’ natural nails in healthy conditions through customized services tailored to each client’s nail condition, activity level and commitment.
CND has been a pioneer in the professional nail and beauty industry for 45 years, driven by a commitment to innovation and quality. Each CND product undergoes meticulous research and testing by nail professionals for nail professionals. This ensures that CND offers best-in-class products and education, enabling nail professionals to provide exceptional service. She noted that CND’s state-of-the-art laboratory and science-backed, cutting-edge technology set it apart, offering clients transformative nail care while enjoying premium pampering and possibilities.
Balancing nail health and aesthetic appeal is at the core of CND’s approach, embodied in their 3C’s: Care, Condition, and Coat. This involves building healthy nails, treating surrounding skin, maintaining nail and skin health and protecting nail layers.
“Establishing a custom home care plan for each client is crucial for extending the life of salon services between appointments and helping clients achieve their beauty goals. Additionally, safe ingredients are paramount in maintaining this balance, with CND using FDA and European-certified ingredients that promote nail recovery and health,” she said.
Korobeynikova also discussed CND’s strategy for the Philippine market. “With a wide portfolio that allows nail artists to find suitable solutions for their clients’ needs, CND offers over 150 shades, which can be layered to create unique, customized looks,” she said.
This enables nail artists to showcase their talent and creativity, helping salons stand out from the competition. For Philippine salon owners, Korobeynikova’s advice is to invest in high-quality products, adopt safer nail care practices, use the entire system from nail preparation, up to the complimentary massage, no nail damage gel removal, and a distributor willing to educate nail professionals, all of which CND can provide.
For more infomration, please contact New Summit Colors Distribution Inc., with branches in Metro Manila, Pampanga, Cebu and Davao or simply drop an email to sales@newsummitcolors.com or reach out on Instagram @cnd_ph.
