Will you join the cause to help save endangered animals in the country from extinction? In a recent media conference, Department of Environment and Natural Resources, SM Supermalls and its affiliate companies launched its campaign, starting with six animals endemic in the Philippines: the Philippine eagle, tamaraw, dugong, pawikan or marine turtle, cockatoo and the Philippine pangolin.
DENR, SM Group unite to protect Philippine biodiversity. A deeper appreciation of our Philippine biodiversity and the challenge we face to protect it, was at the heart of a media event hosted by the Department of Environment and Natural Resources (DENR) and the SM Group at the Lanson Place Mall of Asia. Several frontline conservation groups were represented as they spoke about the ongoing efforts to save from extinction six umbrella species – the tamaraw, cockatoo, Philippine pangolin, marine turtle, Philippine eagle and dugong.
This holiday season, gift-giving becomes more meaningful as the DENR, in partnership with SM Supermalls, BDO Unibank, Kultura, the Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature – Philippines, D’Aboville Foundation and the Zoological Society of London – Philippines, makes it possible for the public to support the preservation of endangered species in the country through its Save from Extinction fundraising campaign, which aims to drive financial support for six animals that are on the brink of extinction.
The public can purchase t-shirts and tote bags from SM Retail brand Kultura featuring the Philippine eagle, pawikan, tamaraw, cockatoo, dugong and the Philippine pangolin – six majestic creatures that are at critical risk of disappearing from our world.
What makes these t-shirts and tote bags such thoughtful gifts this Christmas is that they are not only stylish and unique, but they also carry a powerful message. Each item features beautiful designs of the six endangered species, serving as a reminder of the urgent need to protect our natural heritage. By purchasing one, you are contributing to a greater cause that impacts the environment, wildlife and future generations.
The public can also support the campaign through donation boxes in the Save From Extinction kiosks or donate through BDO ATMs, online banking, and over-the-counter in BDO branches nationwide.
Funds raised through the campaign will directly support conservation efforts led by the World Wide Fund for Nature Philippines, Philippine Eagle Foundation, Zoological Society of London, D’Aboville Foundation and Katala Foundation – DENR’s trusted non-government organization (NGO) partners, ensuring that these animals are given the best chance to survive.
This Christmas, give gifts that truly make a difference. By choosing Save from Extinction merchandise, you are not only raising awareness and inspiring hope for a brighter future for six endangered species, but also showing your love and care for both the gift recipient and the planet.
Visit the Save from Extinction special Kultura kiosks at SM North EDSA, SM Megamall, SM Mall of Asia, SM Aura and SM Makati until the end of December and give gifts that give back. After December, Save From Extinction merchandise will remain available at select Kultura branches. For more information about the campaign, visit www.smsupermalls.com/save-from-extinction.
