COS celebrates the 2025 Lunar New Year and Year of the Snake — symbolizing fresh beginnings, renewal and opportunity — with a campaign centered on new energy and good fortune. The limited-edition collection includes bags, bag charms and a capsule of seasonal ready-to-wear pieces in a refreshing color palette.
At the heart of the collection are four repurposed leather bag charms that merge modern design with traditional knotwork, each representing new possibilities for the year ahead. The charms feature handcrafted details, making each piece unique and capturing the true spirit of individuality. Complementing the charms are mini bags in leather and suede, designed to be mixed and matched for personalized color pairings or personal sentiments.
The Cross knot is associated with good fortune, bringing prosperity and new beginnings, complemented by Yellow Jade, symbolizing a long life. The Peace knot represents peace and harmony, while its Clear Quartz stone is believed to have healing properties and amplify positive energy. The Ice Blossom knot is thought to turn dreams into reality, and the Jade is believed to attract wealth, success and love. Finally, the Double Ear knot symbolizes a union of two people, with the Rose Quartz pairing representing all forms of unconditional love.
Continuing to celebrate the renewal of life, COS offers a capsule collection of ready-to-wear pieces that embrace spring’s vibrant and lively hues inspired by the harmonious coexistence of elements found in nature, where new life begins. Collection highlights include soft knitwear, tailoring and accessories.
Alongside the collection, COS is collaborating with Chinese artist Amber Chen this Lunar New Year, showcasing pieces from Chen’s work, The Unwrapped-Wrapper. Her intricate hand-woven jacquards, inspired by traditional Chinese techniques, evoke the beauty and complexity of family ties. Golden ivory complements abstract red and blossom-like patterns, the designs symbolizing hope and good fortune for the year ahead.
The capsule will be available online and at the COS Store in SM Aura Premier starting in January 2025.
