Emperador Inc., continues to live up to its reputation as the country’s homegrown pride, ramping up its overseas expansion by turning 470 hectares of farmland into vineyard in Spain, while also expanding its presence in Mexico and doubling its distillery footprint in Scotland. The global liquor giant, which netted P1.85 billion in the first quarter, sees its expansion abroad continuing in the next five years.
“Our ongoing expansions in the United Kingdom, Spain and Mexico are testaments to our unwavering resolve to pursue our global aspirations,” said Emperador Inc. president and CEO Winston Co.
In Spain, Emperador’s vineyard expansion is seen to dramatically boost its grape farming capacity, which currently stands at about 17 million kilos per annum. Led by market leader Terry Centenario Brandy, Emperador recorded 7 percent growth in volume and a 10.8 percent growth in value for the first quarter of the year based on consumer consumption data. These numbers are especially encouraging considering the current status of the spirits market in Spain, which went down by about 6.3 percent.
Meanwhile, in Mexico, a recent acquisition through subsidiary Casa Pedro Domecq has deepened Emperador’s foothold in the country’s liquor space. Emperador expects newly acquired mezcal brands Los Danzantes and Alipus to be available this year in the Philippines. Owned by the recently acquired Mexican firm Destileria Los Danzantes, both brands were touted to be among the top 10 best-selling and top 10 trending mezcal brands by industry surveys in recent years. Destileria Los Danzantes is at the forefront of the highly aspirational and artisanal mezcal segment, which expanded by 6 percent per year as a category from 2017 to 2022 and is expected to continue growing in the next few years.
In the United Kingdom, the expansion of The Dalmore distillery in Alness, Scotland continues and is seen to double the brand’s production capacity while also providing a new visitor experience. The company is currently expanding its whisky maturation complex in its Invergordon distillery, doubling its footprint from 45.4 hectares to 92 hectares. This extension will enable the grain distillery to house an additional 1.5 million casks of maturing whisky.
Additionally, the grand expansion of Emperador’s wholly owned subsidiary Whyte & Mackay in the UK continues to contribute significantly to the company’s goal to meet greater global demand for single malt whiskies.
Emperador ended the first quarter of 2025 on a high note after posting a 6.5 percent growth in net income amounting to P 1.85 billion.
