Begin your life’s biggest adventure with Grafik, a collection of hotels created for the curious traveler who is constantly seeking adventure.
“Rooted in culture, steeped in adventure. We created Grafik for the curious, for the traveler and not the tourist.” This was how Chroma Hospitality Group country manager James Montenegro described the Grafik Hotel Collection during its recent launch. With this development, Chroma Hospitality, the team behind Crimson Hotels & Resorts and Quest Hotels, hopes to put a spotlight on local travel destinations enriched by the diversity of Filipino culture and heritage.
Adding color and culture to Grafif Hotels’ launch were the products of Ifka’s Weaving and Handicrafts, a social enterprise based in Tabuk, Kalinga that showcases the export-quality handiwork of Kalinga’s female weavers.
Grafik is for the adventurous traveler who lives life on the edge. Whether you want to hike in the Cordilleras, or dive to the depths of Moalboal to be surrounded by the popular sardine run, or be dazed by the diversity of marine life in Dauin, there’s a Grafik Hotel that is ready to be your home as you hike and dive your way to some of the country’s stunning destinations.
This hotel collection fills an exciting niche in the hospitality industry. “We want to offer experiential travel. For example, we’re opening a property in Dauin, so that will focus on diving. We want to create a diving experience that is equal to none — properly crafted, well thought of,” Montenegro explains.
Filinvest broke ground to launch Grafik Baguio in June 2024, followed by the launch of Grafik Moalboal early this year.
The Grafik Hotel Collection includes three distinct properties: Grafik City that captures the vibrant energy of our urban centers, Grafik Resort that offers an escape for stressed city dwellers, and Grafik Nude that highlights the luxury in simplicity.
And this hotel collection aims to communicate signature brand expressions: Colourful Cuisines, which is Grafik’s culinary program that celebrates Filipino heritage, Chapter One, a welcoming experience that introduces guests to the beginning of a soulful sojourn, and Curious Collections, a curated array of locally made objects and materials that connect guests with a place’s cultural roots.
Grafik is the latest addition to Chroma’s expanding portfolio. To celebrate its 10th anniversary, Chroma Hospitality is launching this new brand in line with the 70th anniversary of its parent company, Filinvest Development Corporation.
