Summer season is beer and barbecue season! Filipinos can look forward to a sizzling summer as ACE Hardware introduces Weber, a premium American brand known for the quality of its grilling products.
Make your outdoor gatherings livelier and be the perfect host with Weber grilling products, which are now available at select ACE Hardware branches in Metro Manila and online.
Weber Asia Pacific managing director Michael McDonald invites Filipinos to experience the topnotch quality of Weber products, which is backed by a 70-year history and its uninterrupted presence in the global market.
“At Weber, our purpose is to bring people together to create amazing memories and delicious food. We have a passion for outdoor cooking that is matched only by our dedication to quality and innovation. Every product we design is built to inspire confidence, creativity, and connection around the flame,” McDonald said.
During the brand’s launch recently held at Henry Hotel Manila, Weber and ACE Hardware introduced and demonstrated the use of Weber Original Kettle Charcoal Grill Premium and the Weber Spirit Gas Grill E-315 — products that are built for creating memorable summer moments in the company of friends and family. Foodies and home chefs can expect these products to make gourmet grilled food easy to prepare.
More than making these premium products accessible to Filipinos, the decision to introduce Weber to the Philippine market is all about celebrating the Filipino family and its timeless traditions involving food and gatherings.
“Weber celebrates the Filipino spirit of togetherness — where great food and meaningful moments come alive around the grill. In a culture where sharing meals is at the heart of every gathering, Weber enhances this tradition by bringing out the best in both flavor and connection,” said ACE Hardware Philippines head of marketing Ronald Roldan.
Aside from celebrating the Filipino family’s culinary traditions and togetherness, Weber grilling products seek to enhance the warm hospitality that Filipinos are known for. “At its core, this kind of hospitality is rooted in what we serve our guests, and more often than not, it’s food — food served from the heart,” Roldan added.
In a country where families and friends bond over good food, and where food is an integral part of Filipino cultural traditions, the decision of ACE Hardware to introduce Weber to the local market makes good business sense.
“With Weber Grills, every Filipino cookout becomes more than just a meal — it becomes a richer, more memorable bonding experience with family and friends,” Roldan further explained.
ACE Hardware has been the recipient of the Hardware Retailer of the Year – Philippines category for three consecutive years since 2022 at the Retail Asia Awards.
For a full catalog of Weber Grills products, visit ACE Hardware’s website, Shoppee, and Lazada.
