The two multimedia personalities were tapped not just to represent the financing company and promote its products, but more so because their values are aligned with it.
As Global Dominion continues to soar and reach out to more people this 2024, one of the country’s leading financing institutions recently welcomed entertainer and Original Pilipino Music (OPM) legend Ogie Alcasid and multimedia personality and automotive journalist James Deakin as their Brand Ambassadors. But why the two distinguished gentlemen?
“The influence of James and Ogie has been helpful to Global Dominion,” said the company’s chief executive officer Robert Jordan Jr.
“With them, we have achieved milestones after milestones,” adds Global Dominion chairman Ruben Lugtu II. “The year 2023 was a fruitful year after we got them.”
Global Dominion endeavors to reach out to more and more empowered customers through digital platforms and branch network expansions. The emphasis on promoting digitalization saw more than 30 percent of payments being made through digital banking and mobile wallets, up from seven percent, pre-pandemic.
The finance company also launched the successful #PwedePala campaign designed to share the success stories of its partners, employees, and customers using financing and refinancing products and services.
This 2024, Global Dominion continues to break new ground as the company reached another milestone when it booked more than P 800 million in loans and financing just in May 2024 alone. To date, Global Dominion has over 100 branches nationwide with more than 1,000 employees staffing its offices.
Deakin himself was excited to see his partnership with Global Dominion go to the next level.
“I’m pumped; I’m really pumped,” enthuses the Filipino-British media personality. “I think it is great not just for me because I am really happy that we have this kind of service here. There is a large community that needs access to microfinancing that will help grow their business. Global Dominion really fits that need for people. I couldn’t be happier.”
Alcasid could not contain his excitement as well.
“Personally, sobra akong excited. Bukod sa pinagmamalaki natin ang Global Dominion, at the same time I am really proud to be with a company that takes care of its clients. So nakakatuwa na kasama ako sa growth na ‘yun.”
“Pwede pala kaming makahanap ng mga tao who do not just represent our brand and promote our products but have aligned values with ours as well,” says Global Dominion president and managing director Patricia Poco-Palacios.”
Global Dominion was established in 2003 with the primary purpose of igniting and accelerating growth in people and organizations to transform lives for the better.
Visit gdfi.com.ph to learn more about the company.
