By Hermes Joy Tunac
The long wait is finally over, as Shake Shack, the New York-born American fast food chain, officially opens in the Philippines on May 10 at Central Square in Bonifacio Global City.
Known for its 100 percent all-natural Angus beef burgers, griddled flat-top dogs, fresh-made frozen custard, crispy crinkle-cut fries and craft beer, the critically acclaimed burger stand will be the first not only in the Philippines, but also in Southeast Asia.
“As we spent time exploring the unique and eclectic landscape that is Filipino cuisine, we were inspired by the flavors and artisans we met along the way and by the food that they’re passionate about,” says Shake Shack culinary director Mark Rosati during Shake Shack’s press launch.
The country’s first-ever Shack will serve up one-of-a-kind menu items that are unique in the Philippines, including Calamansi Limeade, Uuuube-by Baby and Calamansi Pie Oh My.
“From halo-halo, lechon, adobo and garlic rice to calamansi and ube in every imaginable form, Manila is serious about its love for great food and ingredients! We’re thrilled to introduce our Manila-exclusive menu that features just a few of the flavors and ingredients we fell in love with and are humbled to become part of this vibrant community,” adds Mark.
In keeping with the company’s mission to Stand for Something Good, five percent of sales from Calamansi Pie Oh My support Children’s Hour, which is involved in education, health and nutrition, child welfare and development for Filipino children in need.
Shake Shack has also partnered with Hope in a Bottle to offer Shack2O bottled water. All of Hope’s profits go to building public school classrooms.
Finally, Shake Shack has partnered with Whole Pet Kitchen on ShackBurger dog biscuits in both its Bag-O-Bones and Poochini (ShackBurger dog biscuits, peanut butter sauce and vanilla custard) to offer treats for your canine best friends.
“We’re proud to finally unveil our Manila menu that was created with high standards of excellence: thoughtful ingredient sourcing and preparation, hospitality and quality that will provide value that is accessible for our Filipino customers,” says Mark.
Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group. Follow @shakeshackph and @ssilifeph on Instagram and Facebook for more information.
