The 105-sq. m. boutique at The Shoppes of Solaire is elegantly outfitted in the luxury brand’s most recent approach to retail, adeptly showcasing its continuous renaissance.
Balmain Paris is here! The French luxury brand recently opened its first retail store in Manila. Located at The Shoppes of Solaire Resort & Casino along Aseana Avenue in Parañaque, the concept store will serve as the brand’s flagship establishment in the country. Taking its visual cues from the second part of the maison’s official name, Balmain Paris creative director Olivier Rousteing sought to transport the City of Lights to the Philippines—from the store’s façade down to the countertops, high ceiling, flooring and layout of merchandise.
Dedicated to Balmain’s FW21 collections for both the men’s and women’s ready-to wear as well as runway highlights, the concept becomes an immersive brand experience for clients of the storied French fashion house.
The 105-sq. m. boutique has been elegantly outfitted in Balmain Paris’ most recent approach to retail, adeptly showcasing the brand’s continuous renaissance. Boasting a high ceiling and commodious fitting rooms, the structural design looks impressively big than it actually is.
Everything from the bold broad strokes down to the exquisite finishes and tiniest detailing evoke Parisian style to a tee. The Versailles panels for the flooring and the oak wood panels that line the ceiling of the fitting rooms, for instance, or the dark, sultry accents such as the plush black velvet upholstery or the gorgeous Marquina marble
counters and podiums are the epitome of French chic.
Rich and unexpected touches are found in the chiseled, polished brass of the entrance door handles and matching this are the frames of the hanging racks rendered in stainless steel finished off in anodized brushed brass.
Unapologetically French, flatteringly modern, and elegantly crafted from the finest material – this is a space where the Balmain Army would definitely feel at home.
