By Hermes Joy Tunac
Most women have managed to develop their own go-to makeup routines after almost endless practice. For this writer, she does her makeup in just five minutes – moisturize, put sunscreen, do brows, brush some mineralized powder all over the face and finish everything off with one swipe of lipstick. Despite the range of makeup at their disposal, it’s surprising to know that there are still many women who are daunted or not comfortable with the idea of doing their own makeup.
BYS, an Australian cosmetics brand, understands that some women are still hesitant to step out of their comfort zones when it comes to beauty. That’s why the brand has decided to team up with none other than Asia’s Songbird Regine Velasquez to launch the Reign campaign – a bold call to “Be Your Own Expert” when it comes to your beauty looks.
In case you didn’t know, Regine is known to do her own makeup–a rarity among celebrities–whether it be for concerts, photo shoots and other public appearances. Her confidence, playfulness and hands-on approach towards her beauty practices resonates perfectly well with the spirit of BYS’ Reign Campaign.
Like Regine, you too can #ReignWithPower and “Be Your Own Expert’ with BYS’ wide array of makeup collections. But if you are not sure where and how to start, read on to find out how some of the best BYS makeup products can elevate your beauty and even help you recreate Regine’s fierce and fabulous look for the campaign.
Crème Foundation
Formulated with jojoba oil to soften, hydrate, and even out the complexion, this cream foundation allows for buildable coverage that sets to a luminous satin finish. The compact foundation comes with a sponge applicator for easy application and convenient touch-ups.
48 Eyeshadow Palette
Perfect for those who are just starting to explore makeup, the 48 Eyeshadow Palette features a staggering array of amazing hues with intense pigments. With this extremely versatile palette, you’re sure to have loads of fun experimenting with endless types and styles of eye makeup.
Liquid Liner and Kohl Pencil Duo
It’s not every day that you’ll find an eyeliner that can give you perfect eye definition that’s only possible with a liquid liner as well as the option to go for an intense and sultry look with a kohl pencil. Luckily, you can now have the best of both worlds with BYS’ Liquid Liner and Kohl Pencil Duo. We’re pretty sure that Regine now counts this double-duty eyeliner as one of her makeup essentials!
Miraculous Lash Mascara
Fawning over Regine’s voluminous lashes? No need to stress yourself to achieve the full-lash look that you’ve always coveted with BYS’ Miraculous Lash Mascara. Infused with Vitamin E to help replenish dry and brittle lashes and Vitamin B5 to strengthen strands, this mascara also features a custom-curved brush that ensures each lash is perfectly defined. What’s more, the mascara’s silicone bristles and extra-dark and waterproof pigment all work to add volume and length for that glorious yet natural lash glamour!
Velvet Lips
Another standout product from BYS’ extensive collections is the BYS Velvet Lips. This velvety liquid lipstick will instantly give you smooth matte lips for the rest of the day without making your lips feel tight or dry. Plus, it comes with a precision applicator that effortlessly coats lips with one simple swipe.
BYS Cosmetics is exclusively available at Watsons and SM Beauty Stores nationwide. To know more, follow @byscosmetics_ph on Instagram.
