Ruby Federizo, LineaOrganica’s chief operating officer, has always been a dedicated businesswoman. Despite a pressing health problem that has left her most of the time weak, she still manages to look presentable every day, as she attends to the demands of her business. But it isn’t easy. In the modern Pinoy beauty context, she took the well-trodden path of “tiis-ganda.”
LineaOrganica’s managing director Mikee Federizon, Ruby’s daughter, shared the organic and natural way of life to her mom in the hope of helping alleviate her ailments. Mikee researched on organics when she lived in Taiwan, asking, “why are we sacrificing our health for beauty?” Which is why at LineaOrganica, there’s no room for compromise between one’s health and one’s pursuit of beauty.
The brand believes that a person’s health comes first. When there is goodness within, it will reflect on the outside through happier eyes, a wider smile and glowing skin–the kind of beauty LineaOrganica hopes to inspire in others: that they love and are secure of themselves enough to prioritize their health over everything else, including, perhaps, the pursuit of beauty.
The brand aims to be a place where people can find certified organic and natural products with a holistic approach to beauty treatments. It also aims to serve those who are looking for safer and gentler beauty alternatives and for those who want to make healthier choices for themselves, their families and the planet.
To allow you to appreciate their unusual thrust better, here are some of LineaOrganica’s bestselling products:
Learn organic, live organic, and love organic at www.lineaorganica.com. Visit its stores at 2F S Maison Conrad Manila, Mall of Asia Complex, Pasay City.
