Pino Beauty Lounge is owned and run by Chris Andrea Pino, a Political Science graduate from Ateneo who discovered early on that her real passion is in the beauty enhancement business. Apart from being exposed to her mom’s beauty business while growing up, Chris is also a certified semi-permanent makeup artist.
In search of the ideal beauty specialist using the safest, most modern techniques and premium pigments for those semi-permanent self-enhancement tattoos like micro-bladed eyebrows and lip color? You might want to try Pino Beauty Lounge, along Tomas Morato Avenue in Quezon City, which recently soft-opened its doors.
Chris Andrea Pino, chief marketing officer and co-owner of Pino Beauty Lounge, has been a beauty enthusiast for as long as she can remember. But it was only recently when she decided to put up her own beauty-related business, even going as far as running its day-to-day operations.
Whenever Pino Beauty Lounge introduces new machines or modern techniques, it tries them first on its owners to see how effective they are. They have little to fear because the beauty center only uses the best, safest and tried-and-tested techniques and pigments.
Chris’ mom, Whena Pino, is one such “guinea pig.” She was the first to put up a beauty lounge specializing in semi-permanent make-up techniques at EDSA Shangri-La Plaza. Whena is now an industrial partner at Pino Beauty Lounge.
“I have so much to learn from my mom, as she started in this industry way earlier. I know that her expertise is much needed since this is my first venture in this field,” Chris says. “My friend, Regine Florida, in my business partner in this venture.”
But Chris is no lightweight when it comes to beauty. A certified semi-permanent makeup artist, she trained under PhiAcademy London eight years ago when she was only 19 and still in college.
“My mom wanted me to be the youngest, certified microblading artist in the Philippines,” Chris said. And Whena got her wish, as her daughter enrolled and took the training seriously.
Chris took up Political Science at the Ateneo de Manila University since she initially wanted to pursue a career in diplomacy. However, she realized much later that she didn’t have as much passion for Political Science as she has with makeup and skincare products.
“Even then, I knew I was a beauty girl through and through,” Chris says with a chuckle. “I decided to stick with my course until graduation, but during college I was already an active a beauty blogger and content creator for major skincare and makeup brands.
“It was also during college that my mom enrolled me in microblading training under PhiAcademy London. I didn’t know at that time how fortunate I was to be one of the first to study modern microblading from an international academy.”
When Chris’ mom shifted to a career in semipermanent makeup after founding PhiBrows Manila, she brought Chris along with her, giving her daughter an all-access pass to a wealth of knowledge that at that time was very new in the Philippines. That was in 2015.
“When my mom opened her studio at EDSA Shangri-La Plaza, I was there to support her and I also assisted whenever I can. Later, I decided I could invest in myself and my dreams by opening another studio, this time, with me as a co-owner and artist with my own skill set and expertise in the aesthetics industry.
“After almost six years of training, shadowing my mom and gathering knowledge from the most reputable experts, we finalized plans for Pino Beauty Lounge in late 2023.”
Pino Beauty Lounge’s specialty is in the field of semi-permanent makeup tattoo. “For us, each client is unique because no face is 100 percent identical and so, we employ science (in terms of measuring the face and facial features) and aesthetics (in terms of determining the best colors and techniques to use) to give clients a one-of-a-kind and customized semi-permanent makeup tattoo,” Chris says.
“So, this is a proof of concept for me,” she adds. “This is not just skincare and aesthetics. There is also scientific knowledge behind them. We employ, for instance, the use of the golden ratio in measuring the face of our clients. We are not just drawing eyebrows arbitrarily based on our personal preferences.
“It has to be based on the client’s facial features, based on the measurement of their eyes or nose. No two faces are the same. Even identical twins have slightly different facial features and measurements. They will never be the same.”
Pino Beauty Lounge endeavors to use the most modern techniques culled from the best and latest industry practices from all over the world. So far, during the lounge’s soft opening, it has been able to attract beauty queens, models, celebrities, influencers and even politicians.
Chris can honestly say that all her clients have left feeling satisfied after undergoing their respective procedures.
“We’re the most up to date,” Chris asserts. “Even for lip tattoo, my personal expertise and favorite procedure to do, we do continuous innovation.”
“Because Pino Beauty Lounge takes pride in mixing artistry with scientific knowledge, we really give our best to all our clients. They can really see and feel the results. It’s important to know that when done right, makeup tattoo can be an excellent beauty enhancement worth the investment,” she concludes.
Pino Beauty Lounge formally opens its doors on May 27 along Tomas Morato Avenue, Quezon City.
