With the COVID-19 outbreak and the numerous constrictions about mounting public events this year, MG Philippines—under The Covenant Car Company, Inc. (TCCCI)—has taken a different route in highlighting its brand identity through music while still being keen on proudly promoting OPM.
Music is a cornerstone of MG Philippines’ youthful brand profile, and it has figured in numerous campaigns, promotions, and public events, most notably with the MG Live! free concert series which focuses on showcasing local Filipino musical talent.
In partnership with contemporary folk-pop OPM group Ben&Ben, MG Philippines has joined the band on an extraordinary road trip, on-board a fleet of modern, stylish, British heritage MG vehicles, in part to promote the band’s latest single “Di Ka Sayang.”
“The optimism of Ben&Ben’s latest single reminds us of our worth and the different roles we play in our day-to-day lives; this message takes on greater significance nowadays where, more than ever, being understanding and supportive of one another go a long way,” says MG Philippines executive vice president and director of marketing and communication services Lyn Buena.
The journey may be viewed in full on Ben&Ben’s YouTube channel, as the latest episode of Ben&Ben TV (aka #BBTV). The episode is chock-full of the band’s musings on road trips, togetherness, being thankful for being able to do the thing they love the most, and their thoughts on never taking anything for granted given the current state of things.
The video culminates in an impressive performance of “Di Ka Sayang,” shot in a scenic location, powered by MG Philippines.
To further elevate this partnership, MG Philippines engaged popular FM radio station Wish 107.5 to air a “Wishclusive” Ben&Ben performance of their new single “Di Ka Sayang.” The song’s timely and positive message reaches the station’s 10 million YouTube subscribers and effectively serves to inspire during these challenging times.
“We miss live music events, and we feel this partnership with Ben&Ben offers the next best thing while keeping everyone’s safety in mind. This extraordinary collaboration highlights the band’s love of road trips, our MG Philippines’ love for homegrown music, and our collective gratefulness for still working on meaningful, creative endeavors amidst the challenges we all face,” Lyn ends.
Watch the latest episode of #BBTV powered by MG Philippines here.
