After lackluster sales in 2020 and 2021 due to the pandemic, Segunda Mana generates record sales of P77 million in 2022. With its slogan “buying is the new way of giving,” the 15-year-old program facilitates the gathering, distribution and sale of donated pre-loved items nationwide. Proceeds go directly to Caritas Manila’s numerous charity programs.
One of Caritas Manila’s major income-generating programs is back, and it’s bigger than ever! To mark the 15th year anniversary of its Segunda Mana donated goods program, Caritas Manila has lined up plans to open more Segunda Mana outlets nationwide as well as bring back its celebrity-studded events.
The year 2022 saw gross sales of P77 million, signaling a comeback from a pre-pandemic high of P70 million. To better offer affordable pre-loved items to a greater number of people, Segunda Mana for 2023, is set to open an outlet in Cebu City and more kiosks, including the one each at the Catholic Women’s League-Parañaque and the Archdiocese of Manila. There are also plans to open a 500 sq. m. outlet in Tondo, Manila and a future outlet in Davao City. Two celebrity bazaars are also set to launch this year.
(FROM LEFT) Executive Director of Jaro Iloilo Archdiocesan Social Action Center Monsignor Meliton Oso, former Vice Mayor of Iloilo City Jeffrey Ganzon and Caritas Manila Executive Director Fr. Anton CT Pascual
To date, there are 43 Segunda Mana outlets nationwide. The most popular stores are in Caritas Manila, Pandacan; Ayala Fairview Terraces; New Farmers Plaza; Ali Mall; Ayala Mall Marikina; Starmall EDSA; Riverbanks Mall, Marikina; Sta Lucia Mall, Cainta; Greenfield MRT, Mandaluyong; Isetann Recto, Manila; Feliz Ayala Malls, Pasig; 500 Shaw Zentrum, Mandaluyong; Victory Mall, Pasay; Sun Valley Drive, Sucat Parañaque; JBI Building, Iloilo; Victory Lacson Underpass, Quiapo; Victory Mall, Caloocan; Market Market; and Ayala Malls The 30th, Pasig. Other outlets are located in Shoppesville, Greenhill, San Juan; Taguig, Muntinlupa, Laguna, Batangas and Bulacan.
It was in 2008 when the then newly appointed executive director of Caritas Manila, Fr. Anton C.T. Pascual, was thinking of how to rebrand the name of what was internally known as Materials Donations Program. Even at that time, they were able to raise P3.8 million through rummage sales of donated items.
Segunda Mana was officially launched in 2009. The auditorium in Caritas Manila’s main office along Jesus Street in Pandacan was converted as the official Segunda Mana Charity Outlet. It is open to the public from Monday to Friday. The sales in 2009 more than doubled to P8.1 million compared to the previous year.
“Buying is the new way of giving” became the campaign slogan of Segunda Mana. The aim is to encourage the public to donate pre-loved items, including furniture and appliances, kitchen and dining accessories, clothes, bags and luggage, school items, toys and books. Caritas Manila can pick up items from its donors for free.
Segunda Mana Charity Outlet at Harmony Village Mall, San Pedro, Laguna
Shoppers hunt for great finds at Segunda Mana charity outlet at Harmony Village Mall, San
Pedro, Laguna.
To reach more people, the first mall-based outlet was opened in Makati Cinema Square in 2010. Generous donors shouldered half of the cost of building a two-story mega warehouse, which was inaugurated in 2011. By 2012, there were 14 charity outlets. The carpool continues to add to its fleet of light trucks and vehicles to accommodate requests for donation pickup.
Segunda Mana mounted its own relief and rehabilitation operations when Typhoon Yolanda hit in 2013. Despite the reduction of performing outlets from 14 in 2012 to 11 in 2013, Segunda Mana still reached a total gross revenue of P20.7 million. In 2014, this reached P30.6 million.
By 2015, eight new charity outlets were opened in Laguna, Rizal and Bulacan, bringing the total number of outlets to 24 nationwide. The first Segunda Mana Grand Celebrity Bazaar was held in 2015 with then reigning Ms. Universe Pia Wurtzbach as the event ambassador. That event alone raised P2,060,203. In the same year, 26 outlets were operating, leading to a gross revenue of P42,494,941.
Segunda Mana opened three more outlets on its 10th year in 2018. The Iloilo outlet was inaugurated, the first outside of Luzon. Segunda Mana also started to make cost-effective repairs and refurbishing of donated damaged items. The second celebrity bazaar was spearheaded by celebrity ambassador Heart Evangelista in October 2018. The gross revenue in the same year reached P62,536,647. By 2019, gross revenue had reached P70 million.
Even with a robust P91 million in donations in 2020 and P115 million in 2021, gross revenues went down P39.15 million and P42.6 million. These are the years when the pandemic was at its height.
According to Fr. Pascual, “Segunda Mana has taught us how to part with material things we no longer need but still has value that can be used by others. It enables people to buy affordable quality items and the proceeds help fund our numerous projects. Always remember that buying is the new way of giving.”
To know how you can donate and where to find the Segunda Mana outlet nearest you, call hotlines 8562-8556 or 8562-0020 (to 25) loc. 141 or 142, 0905-428- 5001 or 0929-834-3857. Log on to www.caritasmanila.org.ph, visit www.facebook.com/OfficialCaritasManila, Instagram @officialcaritasmanila and Twitter @CaritasManila.
