For the launch of its new pasha watch, Cartier brings together a community of unique personalities who are changing the codes of success by forging exceptional, modern, and diverse creativity paths.
For the launch of its new pasha watch, Cartier brings together a community of unique personalities who are changing the codes of success by forging exceptional, modern, and diverse creativity paths.
With its unique codes and extraordinary design, the Pasha watch has always been for those who take a more comprehensive view of the world. This breadth of vision is shared by a new generation of talents who have cultivated their own uniqueness, like Maisie Williams, the English actress involved in various collaborative projects, or actor Rami Malek, drawn to complex and captivating roles that don’t conform to Hollywood’s traditional standards. Personalities like Troye Sivan or Willow Smith, who rely on the courage to assert themselves and have faith in their creativity and versatility; or in the desire to unite and connect young people, as shown by the Chinese singer’s success Jackson Wang.
“Since its creation in the 1980s, the Pasha watch has embodied a certain success idea directly linked to its extroverted design, power, and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity,” says Cartier international marketing and communications director Arnaud Carrez.
The Pasha de Cartier watch launches on September 4 around the world. Available in 35 mm and 41 mm in steel, gold, vibrant diamond-set, and skeleton movement versions.
