Porche Design products, including the sought-after chronograph, derive inspiration from the original item that started it all—the Porsche sports car.
Okada Manila was brimming with energy and excitement as Porsche Design celebrated automotive heritage and modernity recently. Founder Ferdinand Alexander Porsche, back in 1972, said that good design must be honest. “If you analyze the function of the object, the form becomes obvious.” As such, the company treats each item it makes with the same attention to engineering it applies to Porsche cars. Thus, the general experience of riding a Porsche car is replicated in varying degrees throughout all its products, with philosophy focused on form and function.
Porsche Design Asia Pacific Director Nina Razali, artist Ramon Orlina and Porsche Design Manila managing director Hans Yao
“Besides the fact that I was pleasantly surprised with how jampacked Okada was to celebrate the brand’s 50th anniversary, what made it special was the communal experience – the guests had a clear understanding of what the brand was all about,” managing director of Porsche Design Manila Hans Yao shared.
Porche’s 50th-anniversary campaign is dubbed “It’s About Time,” which is inspired by Porsche Design’s first products launched in 1972. “The Porsche Design’s chronograph watches are inspired by Porsche cars’ dashboard. These watches are going to be re-launched this year to celebrate the brand’s 50th anniversary,” Yao said.
But what is a Porsche event without the cars? The exhibit at Okada Manila displayed the following models: a 1956 356 Speedster; 2016 991 GT3RS; 2020 911 Speedster; a 2013 Carrera S; 718 Cayman GT4 and 1963 993 C2 Coupe. A mural artwork that doubled as the cars’ backdrop was rendered by Ramon Orlina.
Porsche Design ambassador Migs Bustos kick-started the program with an introduction to Porsche Design’s history. Roland Helier, chief sesign officer of Porsche Lifestyle Group, sent a personalized message from Studio F.A. Porsche in Zell-Am-See, Austria. The event also welcomed Nina Razali, director for Porsche Design in Asia-Pacific.
The celebration also marked the continuation of the brand’s legacy: passion, design, and icons — all of which the roster of young ambassadors embodied.
Leading the pack was Olympian pole vaulter E.J. Obiena, who immersed guests into Porsche Design’s history through a pre-recorded video of himself inside the Porsche Museum in Stuttgart, Germany. Completing the list of ambassadors were racing enthusiasts Brian Poe-Llamanzares, Second Skin Industries owner Archie Chiang, Import Hookup owner Keith Bryan Haw and CSB Blazers coach and CNN Philippines sports analyst Charles Tiu.
Porsche Design Manila’s four boutiques are located at Resorts World Newport Mall, Shangri-La Mall, Rockwell Power Plant and Okada Manila.
For more information, visit their website at www.porsche-design.com.ph
