Globe and Fine Dining Club Philippines join forces for the “Gourmet Giving Series.” Happening until Nov. 30 across 12 restaurants, this culinary adventure also contributes to the Hapag Movement’s mission of helping Filipinos who are experiencing involuntary hunger.
A Social Weather Station (SWS) survey released earlier this year indicated that “at least 10.4 percent of Filipino families have experienced involuntary hunger at least once in the past three months.” And while such figures may dampen the holiday spirit, not all hope is lost — especially when Filipinos unite to find creative ways to help the underprivileged.
One such way is through the Gourmet Giving Series, which taps into the spirit of Thanksgiving by transforming epicurean adventures into a means of giving back. Chefs and restaurants will bring together their talents and influence for a noble cause, while patrons can enjoy a culinary journey and support The Hapag Movement fundraiser events.
Participating establishments include A-list Filipino restaurants: Alegria Manila, The Black Pig, Chef Jessie Rockwell Club, Ember, Flame by Discovery Primea, Gallery by Chele, Helm, La Cabrera, The Test Kitchen, Tiago’s Restaurant, Txoko Asador, and Your Local. Every venue promises distinctive offerings, ranging from special Hapag Movement set menus to exclusive holiday previews.
“With the Gourmet Giving Series, we’re channeling Filipinos’ love for food and sharing meals together into meaningful avenues of giving. We are excited and grateful to have some of the best Filipino restaurants and chefs as partners in our endeavor,” shared Yoly Crisanto, chief sustainability and communications officer at Globe.
RG Orense, Globe digital and social strategy head, explained, “We are using the power of the social media community to help transform and uplift the lives of The Hapag Movement beneficiaries. We believe that engaging with Facebook’s Fine Dining Club Philippines is leveraging the platform’s passion for food to also make a purposeful difference.”
Special treats also await Globe mobile and broadband customers who avail of the Hapag Movement tasting menus from Nov. 20 to 30.
The event builds on the momentum of Globe’s Longest Hapag series, which bridged World Hunger Day to World Food Day and has mounted a number of food-driven fundraisers to gain support for the Hapag Movement.
Since its launch in August last year, the Hapag Movement has already raised PHP21.5 million, impacting close to 70,000 Filipinos through supplemental feeding and livelihood training.
With the Gourmet Giving Series, Globe further widens the ecosystem of support for the Hapag Movement, leveraging fine dining as a focal point to inch closer to its goal of transforming the lives of 500,000 Filipinos facing involuntary hunger.
