Aside from being the French luxury Maison’s latest global ambassador, the actress will also be the new face of Cartier’s Grain de Café collection.
To mark the beginning of her partnership with the Cartier, Fanning wore the Grain de Café collection at the recent Met Gala. The Grain de Café collection was first launched in 1938 by legendary Creative Director Jeanne Toussaint. It became an iconic collection of jewellery in the 1950s, during which time it was adopted by the newly-crowned Princess Grace of Monaco, adding further to its aura of glamour and sophistication in the global imagination.
Deeply anchored in Cartier’s DNA and stylistic grammar; the shining goldwork of the creations is reminiscent of the Riviera sun and bathes its wearer in the same warm glow. Studded with diamonds or rubellite, it takes the pure shape of a coffee bean to make the ordinary precious.
It seemed a natural fit that Elle Fanning would be chosen to become the face of this upcoming campaign inspired by the personality and talent of Grace Kelly, inextricably linked to the French Riviera and the golden age of cinema.
“I am so proud to become Cartier’s global ambassador. The Grain de Café collection embodies so much of what makes Cartier’s style and savoir-faire unique; from exquisite goldwork to the precious transformation of an everyday object. It is an honour to become the face of a creation that brings together elegance, glamour and radiant femininity,” said Fanning.
“To embody the beauty, heritage and sense of sunlight captured within the Grain de Café collection, we selected Elle Fanning for her talent, determination and range, which have allowed her to take on a variety of roles in the world of cinema. As our new global ambassador, she brings a luminous on-screen presence to the Grain de Café collection and campaign that recalls its most famous wearer, Princess Grace of Monaco,” added Cartier SVP and chief marketing officer Arnaud Carrez.
