For Spring/ Summer 2019 New York runway show, ESCADA introduces its newest brand ambassador – Rita Ora. A musician whose talent, independence and creativity have established her as a household name, and whose bold and individual approach to style have found her celebrated as a modern fashion icon. She exemplifies the ESCADA spirit: at once powerful and irreverent, and indisputably in charge of her destiny.
To celebrate this new partnership, Rita has collaborated with Niall Sloan to create a special edition of the iconic Heart Bag. “The heart is what I think about when I think of ESCADA,” Rita continues, “I love the bright colors and bold shapes of the brand, so the Heart Bag is a signature piece.”
In harmony with ESCADA’s bold palette, Rita’s love for the color red appears everywhere from the bag’s soft calfskin leather to its hardware. Its concentric hearts pay tribute both to ESCADA’s proud femininity and Rita’s celebration of female independence. “The best thing about the Heart Bag is of the message behind it,” she explains, “that you can be who you want to be, challenge the rules and feel strong and confident doing so.”
Rita Ora clutching her Heart Bag
Extending this passion into real change, ESCADA and Rita have decided to donate 15 euros from the sale of each bag to ‘Women for Women International’ – a charity whose mission is to help female survivors of war rebuild their lives. As part of a long-term collaboration since 2017, ESCADA has raised enough funds to support a classroom of women through the charity’s year-long training program.
In the Philippines, ESCADA and ESCADA SPORT are both located at G/F Greenbelt 5, Ayala Center, Makati City.
