The youth, young adults, generation Y, and yes, millennials — all names for the cohort that bands together adolescents, 20 and 30-somethings that seem to be ruling the world today with their purchasing power and ability to influence trends.
They know what they want, they know who they are and they know what they deserve. Building a personal identity unlike any other is their utmost priority; everything they do and wear are expressions of this.
Manila — with international and local fashion and accessory brands mushrooming in every turn and corner — is a hotbed for millennials to experiment with styles.
Homegrown jewelry brand F&C was quick to get wind of this and used the heat from Manila’s millennial fever to artfully mold and craft their newest collection specifically designed for younger women. Better yet, fresh face and versatile Coleen Garcia is their new ambassador, cementing the collection’s promise of having something for every kind of lady.
Gone are the days when a pearl was just a plain pearl, or diamonds were only for engagements and weddings; F&C is all about letting you make up your own style rules.
Feeling cute and dainty? F&C has simple pendants and charms to highlight girly vibes.
On days (and evenings) when you’re feeling edgier, bolder and channeling the glam girl in you, their layered pieces, chained rings and jewels pack the punch your outfit needs.
Although F&C has been around for four decades now, they’ve never missed out on what strikes a cord in each generation. They pride themselves in balancing trendiness and timeliness, ensuring that pieces bought today will endure and still be just as beautiful years down the line.
“My mother and father had always believed that what makes jewelry so special are the stories they tell. Each piece has meaning, emotion and a story behind it. In as much as these jewelry pieces have significance in each of our lives, we want to share these experiences and help people create their own stories with F&C,†says Marjorie Florete who heads the personnel of F&C.
