The launch culminated in a whisky-pairing dinner where guests immersed themselves in the subtle nuances of each variant while savoring a delicious multi-course meal.
In keeping with its esteemed reputation as one of the world’s most awarded single malt Scotch whisky, Glenfiddich elevates ordinary celebrations into extraordinary ones with the launch of its newest range, the Glenfiddich Grand series.
The Glenfiddich launch was made extra special as it was led by the newly appointed regional malts brand ambassador for Southeast Asia Jyri Pylkkänen, who flew in from Singapore specially for the Glenfiddich event and shared his extensive knowledge and expertise on whisky.
Each imbued with intriguing and indulgent finishes, the Gran Reserva, Grand Cru and Grande Couronne are a series of single malts designed to elevate occasions and celebratory moments in a whole new way. The launch culminated in a whisky-pairing dinner where guests immersed themselves in the subtle nuances of each Grand series while savouring a multi-course meal.
For Jyri and the rest of Glenfiddich team, every occasion deserves a celebration – toast to personal triumphs in luxurious fashion and savor the very best of Scotland and the Caribbean with golden hour in a bottle. Mellowed for 21 years in meticulously selected American and European oak casks and finished for six months in Caribbean Rum casks, the liquid builds to a crescendo of sweet toffee and spicy exotic warmth.
Encased in a vibrant, deep amber packaging and reminiscent of the warm hues of beach sunsets complete with Caribbean-inspired illustrations, the Gran Reserva is a blend of tradition and rebellion.
Daring and unexpected, the Gran Cru is an expression that redefines moments of celebration with true luxury and elegance. Matured for 23 years in hand-selected oak casks, it is finished in rare French cuvée casks for six months – the first and only Glenfiddich expression to be finished in such casks.
Corked in a bottle of black glass embellished with gold foil, its lavish exterior offers hints of the indulgence that awaits. A true testament of craftsmanship, this masterpiece of whisky-making exudes elegance on the nose while bringing sophisticated richness to the palate.
The crowning glory to any occasion and the epitome of true opulence is the Grande Couronne. Its very name, meaning crown in French, could very well be the pinnacle of the night’s revelry.
Aged for 26 years before receiving an extended finish of up to two years in rare French cognac casks, the Grand Couronne is painstakingly sourced in limited quantities. Unveiling exquisite layers of sweet, toasted oak and velvety aromas, it is the piece de resistance of the Glenfiddich Grand Series.
Secured with a 26-sided gold closure and adorned with gold filigree, each bottle is designed to impress at the most important of occasions.
“At Glenfiddich, we believe that grand occasions deserve grand celebrations,” Jyri. “Combining a time-honored vision with the maverick spirit and determination to blaze new trails, the Glenfiddich Grand Series is a celebration of the extraordinary.
“From unexpected cask finishes of Caribbean rum to French cuvée and cognac casks, the Grand Series showcases our ability to experiment with aged liquid and intriguing finishes — bringing together luxury and traditional worlds in an unexpected marriage and elevating the ordinary. occasions to offer a true taste of opulence.”
Jyri’s career has been defined by his dedication to the spirits industry. During his tenure at Beverage Partners Finland Oy, he spearheaded multiple successful activations, playing a pivotal role in driving brand presence and engagement while managing high-level relationships with key influencers and high-net-worth individuals.
Jyri also co-founded Son of a Punch, two award-winning cocktail bars in Helsinki, Finland, further solidifying his reputation as a creative force and industry leader.
As the regional malts brand ambassador, Jyri will play a pivotal role in cultivating advocacy and supporting continued growth for both Glenfiddich, as well as other Malts brand such as The Balvenie in the Southeast Asia.
“I am incredibly honored to be representing Glenfiddich as their SEA Brand Ambassador,” said Jyri.
The Glenfiddich Gran Reserva, Grand Cru and Grande Couronne will be available for purchase on selected e-commerce websites (Boozy & Boozeshop) and Solaire Whisky Bar. For more details, visit Glenfiddich Grand Series webpage, follow @GlenfiddichWhisky and Jyri Pylkkänen at @FinnishJyrDram.
