The actress and global icon, who turns 39 today, is Ultherapy’s newest brand ambassador. And people behind the popular non-invasive face-lifting treatment using ultrasound frequency believe that they couldn’t have made a better choice.
It was only a matter of time before actress Heart Evangelista, today’s most visible lifestyle and fashion icon, became the newest ambassador of Ultherapy. Packaged as the “gold standard” in non-invasive skint-lifting procedures, Ultherapy has been Heart’s go-to beauty treatment of late to achieve a sculpted visage and prominent jaw line.
The new collaboration with Heart is part of the latest campaign from Ultherapy,“The Power of U”, which aims to inspire individuals to embrace authenticity and present themselves confidently to the world.
“Nobody’s perfect,” says Heart during the dinner launch at Palacio de Memoria, “It’s all about highlighting your best assets and celebrating and even embracing your flaws.” It doesn’t mean though, she adds, that we can’t aspire to be the best that we can be. It’s all about being authentic.
Although she values self-love, which propels her on her search for the most effective beauty treatment out there, Heart is also vocal about how her views on romantic love and how it has changed over the years. The actress, who celebrates her birthday today, Feb. 14, turned 39.
“For one, I now know what real love is,” she shares. “It’s unconditional.”
Known for her jet-setting career, distinctive style and artistic flair, Heart embodies the essence of the Ultherapy brand. With unwavering confidence, she embraces this ambassadorial role and shares her personal journey to true confidence, emphasizing the importance of authenticity in the modern world.
“Having the confidence to show your true self and bare the real you as a person that’s distinct, relatable, and true is what people can be inspired by,” shares Heart. “I’m excited to take on this new role as we not only celebrate the beauty that is not just on our skin, but also reflects the confidence within us.”
Ultherapy aims to inspire individuals to embrace self-acceptance and the resulting confidence through this empowering campaign, taking its previous campaign of valuing self-care to new heights. The campaign signifies the next step in Ultherapy’s commitment to inspiring true confidence, as emphasized by Tetet Go, sales and marketing director of Vanguard Aesthetics, the company behind Ultherapy in the Philippines.
“Our goal is simple, and that is to provide a gold standard for our clients and empower them with a sense of confidence that extends beyond outer beauty,” shares Go. “With this new campaign, we want to continue leading the way in redefining beauty standards, encouraging individuals to celebrate their uniqueness. We believe that Heart is the perfect face of tenacity, grace, confidence and has the biggest heart — someone who truly understands her power. We are excited to have her represent Ultherapy to convey this message.”
Ultherapy, the only US FDA-approved skin tightening procedure using micro-focused ultrasound with real-time visualization (MFU-V), stands out for its non-invasive nature. It allows aesthetic physicians to precisely deliver micro-focused ultrasound energy to the right layer and stimulate the body to achieve natural-looking results without the downtime associated with some procedures and treatments.
Heart assures everyone who’s reluctant to try Ultherapy, that she pain felt during every procedure is nothing compared to the pain she has felt in real life. “And besides, there’s emla (numbing cream) around,” she says in jest. The lifting effects from one treatment is good to last for more than a year. Lately, Heart undergoes Ultherapy every few months or so.
Ultherapy is available in over 80 countries worldwide and has an impressive patient satisfaction rate of 95 percent one year after treatment, with over 2 million treatments performed worldwide. In the Philippines, Ultherapy has over 100 certified partner clinics nationwide, including establishments like the Aivee Group, ensuring accessibility for individuals seeking the benefits of this innovative procedure.
