Capturing the energy and excitement of artistic innovation in all its forms, the Hennessy Very Special “Vanguard Society” campaign honors Hennessy’s commitment to creative expression.
An ideal platform for showcasing avant-garde creativity, this new initiative by Hennessy is designed as a showcase for talent. At once local and global in scope, it aims to introduce audiences to some of today’s most compelling artists and inventive influencers and to give them a forum for sharing their vision with the world.
The Vanguard Society’s global cast includes a broad spectrum of creative talent. Though these artists come from all walks of life. They share a sense of self-determination, a game-changing creative approach, and a desire to shake up the system. Together, this collection represents the spirit of the Hennessy Very Special brand, to “Never Stop. Never Settle”.
The list includes talented artists such as Bradley Zero Phillip, the founder of the UK-based multi-genre label Rhythm Section International. A DJ, broadcaster, and tastemaker, he was part of the founding team for Boiler Room, a live streaming start-up that grew into a force in the global music industry. Today, the studio he runs serves as a platform for nurturing the next generation of musical talent.
Another is Vietnamese street fashion designer Quang Minh who draws on his experience in graphic design and as art direction for his street style label Headless, which he launched in 2015. A brand that reflects his style, Headless combines underground influences, from manga and anime to hard rock, with unisex style. Quang Minh continues to work in media and is a vocalist in the hard rock band Razor Leaf.
The Hennessy Very Special “Vanguard Society” is designed to expand organically through various formats, both on- and offline, bringing a sense of movement to a dynamic, ever-evolving scene that epitomizes the Hennessy Very Special motto: “Never Stop. Never Settle™.”
Hennessy’s Very Special “Vanguard Society” will come to life worldwide starting in 2021 and will continue to weave a global tapestry of talent and engaging creative communities, drawing Hennessy fans from around the globe.
