Introducing a ‘closet’ that keeps clothes clean, fresh and disinfected

Whether it’s delicate fur pieces, or outerwear like coats and heavy jackets, some clothes simply require more tender loving care than the others— especially in the new normal. For these items, there’s the “no fuss, no damage” LG Styler.

Jun Lee, LGEPH product director for Home Appliances, Stephanie Zubiri, LG brand ambassador, Sungjae Kim, LGEPH managing director

With the LG Styler, all you need to do is put your clothes inside and it’s good as new in minutes no fuss and definitely, no damage. You can also do this to shake off wrinkles and odor. Thus, taking better care of your suits, dresses, sweaters and more is now possible with the touch of a button.

The LG Styler also prevents shrinkage and damage courtesy of its Heat-Pump Technology. Gently dry clothes that require special care without worrying about shrinkage or damage. No more dampness or accidental damage only fresh, clean clothes as they were meant to be.

Hosted by brand Ambassador Stephanie Zubiri, LG recently introduced the Styler in an online event attended by some of Manila’s most recognizable fashionistas.

Dr. Vicki Belo with her LG Styler

“I’m obsessed! Thanks to LG Philippines for bringing it here,” said Dr. Vicki Belo, who first saw the LG Styler in Milan three years ago. “I like the fact that you can practically use it every day. We wear PPEs as doctors in Belo clinics so as soon as I remove it, pasok agad in the Styler. It feels as if I have a whole new wardrobe in my walk-in closet because I have a lot of delicate items that I wouldn’t wear as often, like the couture dresses, so now I can freshen them all up. Also, lahat na we wanna put inside the LG Styler, and not just the clothing, even the stuffed toys of Scarlet.”

Victor Basa keeps his prized menswear in the styler

The same goes for vlogger Victor Basa. “I have these prized menswear pieces that really make you feel good wearing, a custom suit, Italian bespoke trousers, heirloom barong, and they all deserve the proper care and longevity. The LG Styler is definitely a game changer. I often have to bring out my seldom used clothes like my barong out of the closet for my hosting gigs and so I don’t need to get out for dry cleaning! It’s like having your own valet or gentleman’s gentleman at home, specifically responsible for my clothes. It also looks great in my interior because of the reflective mirror finish and sleek design,” he said.

At the core of Styler is the patented LG TrueSteam technology, which eliminates over 99.9 percent of the germs and bacteria found in clothing and toys and is approved as asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA). Clothes placed on the moving hangers shake out wrinkles and unpleasant odors while the Gentle Dry cycle removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside Styler, and Pants Crease Care creates a crisp crease-line without an iron.

LGEPH managing director Sungjae Kim, Pasig City Mayor Vico Sotto and LGEPH product director for Air Solutions Young Park

Knowing the need to efficiently eliminate harmful bacteria and viruses in the community, LG recently donated Styler and Wearable Air Purifiers and more than 2000 hygiene kits to the local government of Pasig City through Mayor Vico Sotto. LG has always been a long and ardent supporter of the LGU where the LGEPH headquarters is located. Over the past months, during the height of the COVID-19 pandemic, LG also donated washing machines, refrigerators and digital signage displays to help out city frontliners and its constituents.

Seungjae Kim, LG Philippines’ Managing Director, shares his piece on how the LG Styler can benefit Filipino families and the community. “The LG Styler provides a fast and easy way of disinfecting your clothes, which is crucial in the time of COVID. It helps keep you and your family safe. It is also a perfect addition to any household, whether you’re living alone or with a family. We also believe that the CSR initiatives we have done, including the recent Styler donation will make a difference in helping out Pasig City’s civil servants.”

The LG Styler is available through authorized dealers and in LG flagship online stores at Lazada and Shopee.