Japanese accessories brand continues to resonate with Filipinos

Anello Philippines (spelled with a small letter A) brought out all its best stuff, as it regaled bag lovers with the brand’s latest styles and reimagined classics at a recent mall event. Known for its ingenious and practical features as well as its durability, Anello has gained a wide following locally since it was introduced several years ago.

Hip accessory brand Anello recently showcased its latest styles as well as reinvented classic designs in a three-day event at SM Mega Fashion Hall. The event showcased the brand’s special features that have made it the preferred choice among individuals in search of not just fashionable bags, but also innovative and environment-friendly ones.


The three-day “all about anello” pop-up event commenced with the enthusiastic participation of influencers who were actively engaged in activities highlighting the unique features of Anello products.

Anello has long been celebrated by its loyal patrons for its meticulous attention to patterns, colors and prints, resulting in designs that effortlessly stand out. What sets Anello apart is its commitment to ongoing innovation, ensuring that its bags meet the diverse needs of individuals across various occasions.

A standout feature of anello bags, and perhaps their most beloved, is the “kuchigane” or wide opening. This ingenious design has garnered a loyal following due to its unique blend of aesthetics and practicality. The wide opening not only allows for easy visibility and access to the bag’s contents, but also offers ample storage space thanks to its clever shape.


Team Anello Philippines, ( from left t), Regina Cabitac, marketing manager, Roy Chua, director, Marnie Chua, director, and Shastine Yu, brand manager.

Anello bags are designed with the modern lifestyle in mind, featuring multiple pockets that make organization a breeze. No more rummaging around to find your essentials! With Anello, everything has its designated place.

For those who dread getting caught in the rain, selected Anello bags come equipped with a special water-repellent treatment. This thoughtful addition ensures that your belongings remain dry, even during unpredictable weather, making Anello bags the ideal companions for any season.

There’s a perfect Anello to match your needs and lifestyle.

The brand’s commitment to environmental responsibility is also evident in its recent renewal of the classic “cross bottle” collection, now featuring “repreve” material. This innovative fabric is crafted from recycled PET bottles, embodying Anello’s dedication to sustainability and environmental consciousness. It’s an ideal example of how Anello strives to make a positive impact on the environment.

The”All about anello”event was not just about showcasing exceptional bags. it was an immersive experience for attendees. Visitors had the opportunity to discover a wide array of cool products and participate in engaging activities. From fashion enthusiasts to eco-conscious shoppers, there was something for everyone to enjoy.

For more updates, follow #anellophilippinesofficial and #allaboutanello on social media.