By Bryle B. Suralta
Jim Beam is set to unveil a “refreshing side of bourbon,” as it opens its first-ever highball pop-up bar at the Bonifacio High Street Amphitheater in Taguig City from April 24 to 28.
The Jim Beam highball is a tall cocktail that blends the smooth, sweet flavor of Jim Beam with the sharp, clean zing of citrus. Served fresh from proprietary Jim Beam draft machines from Japan, the Jim Beam highball boasts a mix of Jim Beam bourbon and special high-pressured soda.
This pop-up bar will have a colorful do-it-yourself (DIY) area for the public to practice making their own highball concoctions. Brand ambassadors will also be on hand to help with the creation of the cocktail. On top of that, guests can take home the Jim Beam highball glass if they post a video of them attempting the DIY highball on social media. The Jim Beam pop-up bar will also have live performances, with OPM band Autotelic included in the lineup.
“Jim Beam highball is the ultimate drink for our tropical climate; it is refreshing, well-balanced, and pairs superbly with all kinds of food,” says Beam Suntory senior marketing manager for Southeast Asia Sally Lim.“We have pioneered the perfect highball serve with our original highball draft machines in Japan, and we are glad to share these drinks in a fun environment with great food and live music!”
The Jim Beam Highball Pop-Up Bar will open at the High Street fountain area in front of Coconut Club from Wednesday, April 24, to Sunday, April 28. The fun starts at 6 p.m., and goes all the way up to 12 midnight, with extended hours to 2 a.m. on Friday and Saturday.
