Still thinking of what dishes to serve and gifts to give at your family’s noche buena feast tonight? What about tomorrow’s lunch where members of the entire clan are attending? Or next week’s media noche? Joel’s Place, in Rockwell Makati, can be your ultimate lifesaver in this season of endless giving, partying and cooking.
Joel’s Place, on the ground floor of the Proscenium in Rockwell, is set to redefine the way people experience and buy food. Described by people behind it as a “grocerant”—a hybrid between a grocery and restaurant—the place endeavors to provide customers with an elevated food-shopping experience meant to tickle the senses.
Designed to bridge the gap between restaurants and supermarket, a grocerant is envisioned to allow people to save both time and effort for shopping and preparing meals. The concept may not be new in the Philippines, but Joel’s Place is poised to be the most advanced and most extensive grocerant in the country where one can explore and discover exciting offerings in a warm and welcoming setting.
For one, the shop offers the desired quality that consumers seek along with the convenience they require. Helmed by president and CEO Donnie Tantoco and COO Christopher Tantoco, Joel’s Place embodies the Rustan Group’s commitment to making everyday luxuries accessible within a friendly, joyful, and contemporary Filipino setting.
“The food market is evolving as consumer habits change. Responding to the demand for convenient ways to meet the needs in our fast-paced society, grocerants have emerged as a revolutionary solution. At the forefront of this transformative trend is Joel’s Place, the most modern grocerant in the Philippines,” shares Donnie. “Time is a luxury, and Joel’s Place is our solution, seamlessly blending necessity and experience. It’s more than fulfilling needs. It’s a bridge between grocery shopping and dining out, as well as nurturing a community bound together by a collective enthusiasm for food and gatherings.”
Step into Joel’s Place and be transported to a world of culinary delights. Fresh produce, artisanal products, and international specialties line the shelves, beckoning you to discover new flavors and expand your culinary horizons.
As you wander through the aisles, your senses will be awakened by the tantalizing aromas of freshly baked bread, simmering sauces and fragrant spices. The vibrant colors of fresh fruits and vegetables will entice your eyes, while the lively chatter of fellow food enthusiasts will create a sense of community and shared passion.
The interior design draws inspiration from a gastronomic gallery, aiming to celebrate food in an artistic and visually captivating manner by seamlessly blending aesthetics and gastronomy. The inaugural site in Rockwell Makati spans more than 800 sq. m. and is positioned to become a hub, fostering a community united by a shared passion for food culture.
Explore the aisles filled with gourmet delicacies like Martiko Bloc de Foie Gras de Pato, a premium duck foie gras block renowned for its exceptional quality; or Dok Dall’Ava Prosciutto Bone-In Leg, highly regarded for its delicate flavor and attention to quality, as Dok Dall’Ava only produces 30,000 hams a year to focus on ensuring a higher quality of meat.
Delight in Filipino culinary treasures like fresh pako, a type of fern commonly consumed as a vegetable, or Prime Organics’ Adlai, a delicious, versatile grain rich in fiber. Savor the artistry of artisanal jams and preserves like The Fruit Garden’s Jams, made with the freshest and richest fruits in the Philippines.
A place where food retail and food service seamlessly converge, its menu features a wide selection of ready-to-eat dishes prepared with fresh, locally sourced ingredients. From the comforting warmth of Whole Wheat Baguette with Dried Fruit to the irresistible indulgence and playfulness of the Pulled Pork Cronada, a croissant-empanada hybrid filled with pork adobo, each dish is a testament to the culinary creativity and thoughtfully crafted assortments of Joel’s Place.
Indulge in the succulent assortment of the carving offerings, where Lechon Style Pork Belly and Prime Rib Roast reign supreme. For a taste of global flavors, savor the Beef Yakiniku Skewers or embark on a culinary journey with the Adlai Seafood Paella, where Spanish flavors meet Filipino flair in a unique and flavorful fusion. Conclude your dining experience with a symphony of desserts like Mango Cream Bomb, a tart and creamy confection made of mango mousse bites coated in chocolate, and the Coconut Streusel Pie, a flaky mini pie filled with a creamy young coconut custard and topped with queso de bola crumble.
Visit Joel’s Place today and experience the grocerant revolution.
Call 02-899-97034 or visit its website at joelsplace.com, and joelsplacePH on Facebook, Instagram, Pinterest, Tiktok and YouTube. Watch out for its second location at Rustan’s Makati, Ayala Center!
