By Hermes Joy Tunac
It’s official: Park Seo-joon, one of South Korea’s most bankable actors, has signed up as a brand ambassador for Smart Communications. The Itaewon Class star joins the ranks of Crash Landing on You‘s Hyun Bin and Son Ye-jin, who endorsed the telco giant earlier this year.
In PSJ’s newest Smart TV commercial, he says “K-Lang Yan (it will be okay),” a wordplay suggesting things will be fine; and that Korean shows bring delight to viewers by enabling them to immerse themselves in an alternate reality.
In the video, a female K-drama fan finds her (and everyone’s) dreams turning into reality when the handsome actor walks in to her living room. While Smart execs didn’t name the lucky gal, they said that the female model who graced the one-minute commercial with PSJ is from Myanmar.
It was an apt concept for the newest ad, which highlights Smart’s partnership with streaming giant Viu, which is known for its wide array of Korean content.
“Filipinos and Koreans uphold common values, especially when it comes to love for family and friends, and I think this is one of the reasons K-Dramas resonate well with many Filipino viewers. I am thankful for this opportunity to encourage more Filipinos to discover and enjoy more Korean content and to take a breather from these uncertain times,” the 31-year-old Korean superstar said in a pre-taped interview.
Bringing the K-Life to Filipinos
During today’s launch, Smart’s senior vice president and head of consumer wireless business Jane Basas said that Korean dramas heavily influence Filipino’s local pop culture.
“We know that Viu has played a pivotal role in bringing the best of Korean entertainment to the country, so through this partnership, we aim to make it simpler and more accessible for our subscribers to immerse in their love for K- Life with the latest content on Viu,” Jane added.
With PSJ on board, Smart launched Smart GIGA K-Video—the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription. This provides Filipinos easier access to enjoy the latest Korean contents on that platform.
Available to all Smart Prepaid and TNT customers, GIGA K-Video 99 data pack comes with a 7-day Viu Premium subscription, 1 GB of data for Viu every day for 7 days, plus 2 GB of open access data. Subscribers can register for GIGA K-Video by dialing *123# and will soon be available via the GigaLife App.
Smart customers who have registered for GIGA K-Video can enjoy the full Viu-ing experience with a Viu Premium subscription. Subscribers can download Viu for free on the App Store, Google Play and selected smart TVs.
