Lacoste has created an exclusive experience to celebrate its 85th anniversary at Central Square, Bonifacio High Street Central, Bonifacio Global City, Taguig. The display is ongoing until September 14.
Highlighting Lacoste’s 85th anniversary capsule collection, the French brand presents its unique heritage and innovativeness during an exhibition designed as a tribute to the legendary René Lacoste.
With a modern design based on the 85th anniversary logo created for the campaign, it takes its inspiration from the French noble colors of white and blue. Spanning 136 square meters, the displays and structures feature a minimalist style that reflects the freshness and simplicity of the brand symbolized by French elegance.
The graphics and decoration reinterpret the approach of the chronophotography: a classic yet innovative artistic view on the movement dear to the brand with the Crocodile.
Inside the exhibition, interactive areas will allow visitors to discover more about the story of René Lacoste and the evolution of the famous L.12.12 polo shirt through eight decades. The space not only showcases the 85th anniversary capsule collection and the future of French elegance embodied by the Lacoste Paris Polo (the new contemporary chic), but also features several interactive workshops, a photo booth experience, and testimonials.
About Lacoste
For Lacoste, Life is a Beautiful Sport!
Since the very first polo was created in 1933, Lacoste relies on its authentic sportive roots to spring optimism and elegance on the world, thanks to a unique and original lifestyle for women, men, and children. With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries, through a selective distribution network. Two Lacoste items are sold every second in the world. As an international group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, homewear, watches, and underwear, all of them being elaborated in the most qualitative, responsible, and ethical way.
For more information: www.lacoste.com
In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc. (SSI). Lacoste items are sold at Central Square at Bonifacio High Street, Alabang Town Center, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 3, Okada Manila, Podium, Power Plant Mall, Resorts World Manila, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Trinoma, UP Town Center, Kiss & Fly at NAIA Terminal 3, Ayala Center Cebu, Abreeza Davao, SM Davao, KCC Mall Veranza, and KCC Mall Zamboanga. Lacoste Accessories is located at Glorietta 4. Visit www.lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram for more information.
SSI Group, 30 Years of the Curated Life
On its 30th year, the SSI Group partners with one of the world’s leading banks, Citibank, to bring the Curated Life to every Filipino with rewarding shopping experiences and perks. With a retail network of over 600 stores and various retail format offerings, the SSI Group continues to make an impact on the lifestyle values of its consumers, by inspiring, enabling, indulging, and rallying them to live a life well-lived—a life that’s well-curated.
