Lazada injects more happiness to its 11.11 Shopping Festival by introducing its partnership with South Korea’s premier leading man, Lee Min Ho.
Lazada chief marketing officer Mary Zhou says, “Lazada’s annual 11.11 Shopping Festival is our way of thanking our consumers by bringing them non-stop happiness. In a year full of uncertainty, we want to capture our shoppers’ imaginations with a regional brand ambassador who can inspire happiness and put a smile on the faces of consumers across Southeast Asia.”
“Lee Min Ho’s exuberant, optimistic and encouraging personality resonates with Lazada shoppers. In this region, fans love him for his leading roles in popular television series such as Boys Over Flowers, City Hunter, and The King: Eternal Monarch.
Reminiscent of Lazada’s spirit and tagline “Go Where Your Heart Beats” and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions, which Lee has demonstrated in his career and various social involvement in giving back to the community.”
Lee Min Ho is one of Korea’s top entertainment talents whose popularity has garnered fans worldwide, most recently smashing social media records as the most followed Korean actor across social media platforms Facebook, Instagram, Twitter and Weibo.
In addition to his work as a popular actor and endorsement model, Lee is also a humanitarian, working with Worldwide Fund for Nature and the United Nation’s Children Fund and founding PROMIZ, a fund-raising platform to raise awareness and encourage donations for humanitarian and social causes.
“I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform,” says Lee.
As part of Lazada’s 11.11 shopping event, Lee Min Ho will star in a television commercial that mirrors his online shopping routine. He favors convenience and a large trendy assortment to supplement his lifestyle needs ranging from fashion, sports, beauty, and well-being.
This year’s 11.11 Lazada Shopping Festival, shoppers in the Philippines can bag their favorite deals at the lowest possible price at Lazada’s Biggest One-Day Sale. Treat yourself with the best deals, big discounts, and free shipping vouchers on Lazada’s biggest one-day sale.
