What began in 2016 as a local deal has now evolved into an international alliance, as MG and top-flight English football club Liverpool FC have taken their partnership to a global level. This collaboration is expected to deliver mutual brand growth and awareness for both esteemed parties in several key regions around the world.
“Just like the well-known saying goes: ‘one tree does not make a forest,’” says managing director of SAIC Motor International Business Michael Yang. “We’re always looking for more people and partners to come together to create great things. The cooperation between MG and Liverpool FC will surely do this as we create more great moments together and bring more special experiences to fans around the world.”
MG is currently featured on the LED screens of Anfield Stadium, Liverpool FC’s home pitch, while other perks include first-team player access, signed merchandise and exposure on the football club’s thriving digital platforms. MG has also created limited-edition Liverpool-branded vehicles, launched a TV commercial, and has invited Liverpool FC legends to attend the Shanghai International Motor Show on behalf of the brand.
Meanwhile, Liverpool FC managing director Billy Hogan says that MG is an iconic car brand with a rich sporting hertige, which is why the car brand has been their valued partner for several years.
“We’re incredibly pleased to not only be renewing this relationship but also be expanding it on a global scale. As partners, we have brought some incredible opportunities to our fans and chances for them to get closer to the action. I’m looking forward to seeing what else we can achieve now that our focus becomes global,” adds Billy.
In the Philippines, MG also dabbles in sports partnerships, inking deals with popular college leagues such as the University Athletic Association of the Philippines and National Collegiate Athletic Associaton. MG recognizes sport as an effective means to strengthen its youthful and passionate brand image. With its numerous international and regional sports partnerships, MG is primed to score big.
Visit www.mgmotor.com.ph for more information about MG Philippines products and services.
