Alex Gonzaga is Ever Bilena’s newest face. In a short talk during the recent official reveal, the actress and endorser mentioned her favorite “EB” products.
To welcome Alex Gonzaga, its newest celebrity endorser, Ever Bilena recently staged “AG in Everland.” To make it truly an interactive event, guests were invited to take part in various fun games and beauty challenges. Held at the Eton Centris, the launch was hosted by former beauty queen Samantha Bernardo. In keeping with the theme, the event space was decked in pink.
According to Denice Sy-Muñez, Ever Bilena’s chief sales and marketing officer, this was their first ever big event since the pandemic started. “It’s been awhile since we met and caught up, and it’s so nice to see the local beauty community thriving towards normalcy,” said a visibly happy Denice, as she reconnected with celebrities, journalists, influencers and other beauty aficionados.
Among the attendees were Youtubers Letisha Velasco, Johnrey, Michelle Dy and Bing Castro; Tiktokers Lenie Aycardo, Hajie Alejandro, Leishki, Chachaboom. Also present were celebrities Mariel Pamintuan, Alyana Asistio and Anykka Asistio.
For Ever Bilena, Alex embodies the Filipino brand as its newest face. Denice describes her as “fun, versatile, and relatable — representative of the kind of personality and beauty that Ever Bilena stands for.”
Denice adds that Ever Bilena is for the hardworking, modern Filipino women. “Whether they are stay-at-home moms, career women, college students, or hardworking entrepreneurs, we are inspired by our users and by what motivates them.”
When asked what EB customers can expect from the brand, Denice states that Ever Bilena aims “to continuously tell stories and release innovations that resonate with customers. We will continue to be affordable because we recognize money is hard-earned and we want our users to get every bang for their buck!”
Alex reiterates the sentiment, proudly remarking that “Almost all Filipinas have tried Ever Bilena. Even those abroad, they look for Ever Bilena kasi ‘yun ‘yung kinalakihan nila. And then now, there’s a new line of products that cater to the new generation that look for products with certain ingredients. It’s just such an honor to be part of this beauty mogul [brand] in the Philippines.”
In a question-and-answer session, Samantha and Alex exchanged stories about their favorite Ever Bilena moments and products. Alex mentions that part of her day-to-day makeup routine consists of EB’s All Day BB cream, the EB Plus shape and set brow liner, EB Pro highlighter in the shade Spotlight. She tops the routine off with her go-to lipstick shade–“Toast of New York.”
Alex says, “[This] EB lipstick kasi kahit ‘yun lang suot ko parang complete na look ko.” She likes a “low maintenance” effort for her glammed up looks. Meaning, she wants products that are economical and easy to use, but deliver pigment and quality! Alex adds that her days are usually packed with vlog shoots and TV guestings, so it’s important for her makeup to be set in a way that can make her feel made up but still light and fresh.
Aside from Alex’s press launch, the brand also revealed their newest EB New Plus range at the event! The new line was created to meet consumers’ clamor for the rewarding feeling of wearing makeup that is also good for the skin.
In line with Ever Bilena’s advocacy of making global trends accessible to Filipinos, EB Plus integrates skincare and makeup in one. Part of the EB Plus portfolio includes:
The EB Plus Wide Awake Caffeine Concealer, which comes in three shades and is infused with kaolin for oil-control and caffeine for de-puff eye circles. As an additional feature, this concealer utilizes a metal roller applicator to relax and cool under eyes.
The EB Plus Fearless Serum Foundation, which comes in five shades, has a lightweight formula that delivers medium to full coverage. It is infused with sunscreen filters, Vitamin E and CoQ10 for anti-aging and moisturizing benefits.
The EB Plus Two Way Serum Powder Foundation incorporates Vitamin C, squalane and kaolin for antioxidant benefits while keeping oiliness at bay.
Finally, its keratin-powered eye products are said to be the first in the country. The EB Plus Super Charge Liner is a jet black liquid liner pen that can nourish lashes as it provides a powerful and precise line. The EB Plus Shape & Set Brow Serum Duo, on the other hand, has Vitamin E and Vitamin C on top of its keratin-infused clear brow serum gel that can hold the brows up all day.
